The Nokia Lumia 800 has attracted plenty of positive press since it was officially unveiled at Nokia World a couple of months ago.
But despite that – and despite all the marketing cash Nokia has spent trying to raise public awareness of its first Windows Phone – the Lumia 800 looks set to get nowhere near its year-end target of two million units sold.
That's the conclusion of a survey conducted by Exane BNP Paribas in the five European markets where the Lumia 800 has gone on sale. Out of an initial 1,300-strong group of consumers, Reuters reports, the survey focused in on 456 who said they were intending to buy a smartphone in the next month.
Of that number, just 2.2 per cent said they would definitely be going for the Lumia 800, leading Exane BNP Paribas to slash its sales forecast for 2011 from two million to just 800,000.
“With only 2.2 percent of surveyed buyers firmly intending to purchase the Lumia, Nokia's first flagship Windows Phone is ... far behind the current blockbusters, Apple's iPhone 4S and Samsung's Galaxy S II,” analyst Alexander Peterc wrote.
To put that figure in perspective, Reuters tells us, the Nokia N8, which had the much-maligned Symbian^3 as its OS, sold between 3.5 million and 4 million units in its opening quarter.
That's not entirely fair, of course, as not only was the N8 delayed for months, which built up a backlog of pre-orders, but more importantly it launched globally, rather than in just a handful of countries.
One other thing: does it strike anyone else as strange that out of a group of 1,300 people, 456 of them – fully 35% – say they're planning on getting a new phone within the next month?