This isn't based on the last two days activity, though - this is down to a poll which was actually launched in October for readers to decide on their favourite handsets as part of magazine's annual awards (i.e. before the handset was even released).
Those who buy the magazine voted based on their knowledge of the device through early reviews, photos, leaks and specs. There'll also have been discussion on the mag's usually lively forum.
What Mobile editor Richard Melville said: “It’s no secret that Nokia make great phones but with a new Windows Phone Mango OS, great design and a competitive price, the Lumia 800 feels like real innovation for smartphones and, importantly, one that’s cool enough to attract everyone from gadget geeks to casual, fashion conscious phone users.”
It's great news for Nokia boss Stephen Elop, who announced the company's plans to drop Symbian and MeeGo and base its future on Microsoft's platform back in February.
And while the 800's early sales performance is unlikely to be on the iPhone 4S' level, there's no doubt that this will come as a hugely welcome bit of news to inject some Christmas cheer into the Finnish winter at Espoo.
What do you think - is the award justified? Is there any weight at all to an award for a phone none of the people voting for it had actually even laid eyes on?