Mobile publicity stunts seem to be getting more and more elaborate (or desperate) as the days pass.
The Lumia 800 has been a moderate success so far given Nokia's gamble in switching to Windows Phone. But either way, all publicity is good publicity, so they say, which is probably why Nokia has seemingly launched a PR stunt like this, knowing sites like us would give it the pre-Xmas publicity it craves.
The kicker here was Nokia's promise that the individual who managed to free the Lumia 800 from its icy prison would get to keep the phone, a nice enough gimmick that certainly seemed to get the punters over in Germany braving the winter air.
But if you're wondering if this means that the Lumia 800 is waterproof, then sadly the answer is no. The handset in this block of ice is nothing more than a dummy that the winner will exchange for a working handset.