Nokia Lumia 800 put on ice. Or in ice

Nokia Lumia 800 put on ice. Or in iceMobile publicity stunts seem to be getting more and more elaborate (or desperate) as the days pass.

Last week, we had an accessories vendor chucking iPads into volcanoes and now Nokia's putting it's Lumia 800 in a block of ice. Yes, really.

The Lumia 800 has been a moderate success so far given Nokia's gamble in switching to Windows Phone. But either way, all publicity is good publicity, so they say, which is probably why Nokia has seemingly launched a PR stunt like this, knowing sites like us would give it the pre-Xmas publicity it craves.

The kicker here was Nokia's promise that the individual who managed to free the Lumia 800 from its icy prison would get to keep the phone, a nice enough gimmick that certainly seemed to get the punters over in Germany braving the winter air.

But if you're wondering if this means that the Lumia 800 is waterproof, then sadly the answer is no. The handset in this block of ice is nothing more than a dummy that the winner will exchange for a working handset.

Via Tracyandmatt

Read more about: Windows PhoneNokia Lumia 800

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9 comments

JanSt / MOD  Dec. 19, 2011 at 21:10

No Irish network is selling the Lumia 800. So, without any bias I can say: I feel for the ice :P (sorry, Martin)

chinanite89  Dec. 19, 2011 at 23:26

No Irish network is selling the Lumia 800. So, without any bias I can say: I feel for the ice :P (sorry, Martin)It's not even launched in Ireland so get your facts straight before making "unbiased" comment......and let's wait till Nokia release it's Q4 numbers before judging it......

bettsy  Dec. 20, 2011 at 01:13

Maybe if Nokia spent the 26 odd million they have from Microsoft to market this product, they actually do something that isn't gimmicky. Maybe try something that will open peoples eyes to the OS, as it's clear thats what their biggest message needs to be. Educate.

JanSt / MOD  Dec. 20, 2011 at 07:56

No Irish network is selling the Lumia 800. So, without any bias I can say: I feel for the ice :P (sorry, Martin)It's not even launched in Ireland so get your facts straight before making "unbiased" comment......and let's wait till Nokia release it's Q4 numbers before judging it......
Ahem...did I say it was "launched in Ireland"? I said no network was currently selling it in Ireland. That is a fact. Another FACT is that Vodafone Ireland publicly stated on boards.ie they had CURRENTLY NO plans to sell it, either.
As to the Q4 figures: agreed ;)
And fyi: I owned 2 WP7 phones, and I currently own a Nokia X7.
It was a joke.

JanSt / MOD  Dec. 20, 2011 at 09:28

Maybe if Nokia spent the 26 odd million they have from Microsoft to market this product, they actually do something that isn't gimmicky. Maybe try something that will open peoples eyes to the OS, as it's clear thats what their biggest message needs to be. Educate.

Bettsy,
you got a point. But what can they do? The Lumia 800 is a gorgeous piece of hardware, but inside it's just like every WP7 device. Until Microsoft loosen their rules a bit it's very hard for WP device makers to stand out.
Meanwhile, a great hardware design no longer fools folks (not enough, anyways)... Look at the bestselling Samsungs - shoddy battery cover, below par wifi antenna etc...but it sells.
With Tango Microsoft may still save the day - it took Android over a year to become a serious contender. But whether Nokia has the time?

JanSt / MOD  Dec. 20, 2011 at 09:28

Maybe if Nokia spent the 26 odd million they have from Microsoft to market this product, they actually do something that isn't gimmicky. Maybe try something that will open peoples eyes to the OS, as it's clear thats what their biggest message needs to be. Educate.

Bettsy,
you got a point. But what can they do? The Lumia 800 is a gorgeous piece of hardware, but inside it's just like every WP7 device. Until Microsoft loosen their rules a bit it's very hard for WP device makers to stand out.
Meanwhile, a great hardware design no longer fools folks (not enough, anyways)... Look at the bestselling Samsungs - shoddy battery cover, below par wifi antenna etc...but it sells.
With Tango Microsoft may still save the day - it took Android over a year to become a serious contender. But whether Nokia has the time?

Stelph  Dec. 20, 2011 at 10:25

Well there was a lot of commitment there from people hacking away at the ice, although my first thought when I saw that was "shove it off the table and onto the floor to smash the ice" but maybe they were told that was cheating

Also quite interesting to see a) there was only ever one or so people having a go at the ice at a time, TBH if it were an iPhone 4s going for free in a similar fashion id have expected there to have been scuffles for the winner so im sure the events were somewhat controlled rather than a free for all

corgi74  Dec. 20, 2011 at 13:04

I've had my 800 for about 3 weeks now and it's ok. Nothing super exciting but it's alright. Part of me wishes I'd got a Nexus instead but I'm stuck with it now so I'll have to make the best of it.

What does tickle me is that you get some people up in arms about Android skins and custom UIs and saying that all Android phones should be stock vanilla Android but Windows phones need customisation to differentiate them from all the other phones running the stock vanilla software.
How does that work then?

matt101101 / MOD  Dec. 20, 2011 at 14:49

Corgi, I was just thinking the same thing. People moan about Android being to differentiated between manufacturers/devices but the same people moan about WP7 being to samey across all devices :p.

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