Say what you like about Nokia boss Stephen Elop, and a lot of you do, but the man certainly knows the value of the sound-bite, especially when it comes to the murky world of sales and marketing.
So while the words themselves haven't come from Elop's mouth, there's certainly an Elopian feel to the following comments about the Lumia 900 over in the US: “we are producing more devices to satisfy demand as quickly as possible.”
The comment itself was made by spokesperson Karen Lachtanski, and comes as a response to queries over the lack of availability of the flagship Lumia 900 at AT&T stores, which some are attributing to the large number of returns due to a widely reported battery connectivity issue.
Here are the comments in full: “the inventory situation is primarily a function of demand because we are seeing that most customers are opting to keep their units and simply update via Zune. So the impact of customer swaps is insignificant. We are producing more devices to satisfy demand as quickly as possible.”
Nicely done, especially in a week when Nokia has announced possibly its worst ever financial results. It's a game Apple plays particularly well – convincing people that despite record-breaking product availability, stocks are at a shortage so you should order yours now (because it might not be available tomorrow).
We'll see how far Nokia gets with the Lumia 900. Sales are encouraging so far, but the device is also heavily subsidised. Ultimately, it's likely to be what follows later in the year when Windows Phone Apollo lands that will decide Nokia's longer-term prospects. Maybe Nokia should save the marketing sound-bites for then.