Nokia Lumia 920: £520 SIM-free and it's 'selling like hotcakes'

Nokia Lumia 920: £520 SIM-free and it's 'selling like hotcakes'So Clove is taking orders for the 32GB Nokia Lumia 920 Windows Phone – before you get too excited, the shipping date is listed as December 5, so you're still in for a bit of a wait.

But here's the thing: the online retailer has taken to Twitter to boast that the WinPho 8 device is “selling like hotcakes”, despite carrying a wallet-shredding SIM-free price tag of £520.

Now far be it for me to question, as I suspect I have roughly as much experience selling hotcakes as Clove does, but I'd be seriously interested in some actual numbers here.

First of all, the proportion of people who buy their phone outright versus those who opt for a contract (or PAYG) is surely quite low.

And even in the run-up to Christmas, a phone costing the other side of £500 is not a negligible purchase. Especially when for nearly £200 less you can have a Google Nexus 4 – even if there is a bit of a wait right now.

The point is that particularly with regard to Nokia's Lumia 820 and Lumia 920, for quite a while now there seems has been a steady stream of positive PR talking about “unprecedented demand” and “huge interest”, but zero – as in absolutely nothing – in terms of actual hard figures of how many actual units are being bought/pre-ordered/taken on contract.

This isn't meant as a dig at the Lumia 920 itself, or Windows Phone 8 for that matter. But never mind hotcakes, it seems to me there's an awful lot of hot air flying around right now, and not enough hard fact.

It's inevitable this time of year I suppose. People have money to spend, and with so many new products fighting for the average consumer's attention, creating the perception that one particular device is the hot-ticket item that everyone wants is as sure a way of making that a reality as anything else.

Maybe that's all Clove is actually doing here, maybe not. Don't expect some actual figures to emerge to clear things up anytime soon, though.

Read more about: Windows PhoneNokia Lumia 920

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30 comments

IndustrialStrength  Nov. 22, 2012 at 19:19

"The point is that particularly with regard to Nokia's Lumia 820 and Lumia 920, for quite a while now there seems has been a steady stream of positive PR talking about “unprecedented demand” and “huge interest”, but zero – as in absolutely nothing – in terms of actual hard figures of how many actual units are being bought/pre-ordered/taken on contract."

That is a very important point. Why? Because we saw the exact same kind of preorder hype in some countries, like UK and France, when Lumia 800 arrived. But the actual numbers turned out to be very modest.

Fool me once, shame... shame on you. Fool me you can't get fooled again ;)

SpeedyG  Nov. 22, 2012 at 19:38

Clove have been at the sherry again.

That time of year.

Common  Nov. 22, 2012 at 20:06

Wallet shredding? Its almost 300 dollars less than an iPhone 5 with the same amount of memory, and the Nexus 4 doesn't even have 4g :/

AhmadCentral  Nov. 22, 2012 at 21:07

Even the galaxy note 2 & S3 LTE versions are cheaper.

SpeedyG  Nov. 22, 2012 at 21:08

So 4G and 16gb extra should cost 240 quid extra? LOL X)

You can buy 2 nexus 4's for one Lumia 920.

JanSt / MOD  Nov. 22, 2012 at 21:17

So 4G and 16gb extra should cost 240 quid extra? LOL X)

You can buy 2 nexus 4's for one Lumia 920.


If any were available :p

2012 is becoming the year of the launch of the unlaunchable.

AhmadCentral  Nov. 22, 2012 at 21:37

I'd laugh if this did a lumia 800 and goes sub £150 in 8 months...

Certinfy  Nov. 22, 2012 at 21:38

Seems like it was easier to get an iPhone 5 at launch than it is to get a Nexus 4 now, what is the world coming to?

JanSt / MOD  Nov. 22, 2012 at 22:11

I'd laugh if this did a lumia 800 and goes sub £150 in 8 months...

Except for Vodafone Ireland - they still charge €500 for the Lumia 900 and only last week reduced the 800 o_O

Pondlife  Nov. 22, 2012 at 23:02

oooh what to?

coerce86  Nov. 22, 2012 at 23:57

Probably 'hotcakes' because they only expected to shift a dozen or so before xmas

Pondlife  Nov. 23, 2012 at 00:04

Or because they don't sell any hotcakes either..

Pondlife  Nov. 23, 2012 at 00:13

Wallet shredding? Its almost 300 dollars less than an iPhone 5 with the same amount of memory, and the Nexus 4 doesn't even have 4g :/

What have you been drinking. 32gb 920 £520 32gb i5 £599. Now I know the dollar has been stronger at times but even now I don't think £79 is $300.

JanSt / MOD  Nov. 23, 2012 at 07:07

Pondlife,
Apple dollars are = 2 'troll' dollars, didn't you know? Hahaha
And nevermind that you can buy a 2 months old Lumia 800 for €90 but still pay about €400 for a one year old 4S...

Just read on wmpowerusers that Nokia got an order for 2.5 million 920 units, source in chinese, no "ordered by WHO", no source...

Lets remember that the HP Veer 'sold out' in a day hahahaha all they ever sold

Treab  Nov. 23, 2012 at 07:48

do they sell hot cakes any more?

maybe thats why its selling like them ;)

venuss  Nov. 23, 2012 at 09:10

I bought a Nokia 920 from Clove and have had it for over a week
£520 is alot of money but they did say it's basically what Nokia are charging... don't forget it's cheaper than the iPhone and it's not a subsidised PAYG phone which would make it £409 (although you get a charging plate with it) but locked to crappy orange...

Anyway stop Clove bashing Nokia are the ones who decided to only sell to Clove and the price isn't that bad as it does have things like you know NFC ;)

Stelph  Nov. 23, 2012 at 09:59

do they sell hot cakes any more?

maybe thats why its selling like them ;)


I thought there was an extra tax on hot products (pasties and the like). Are Nokia tax avoiding in the UK? The shame

coolatzo  Nov. 23, 2012 at 11:03

Well, In UK, it is the cheapest way to get the Lumia 920. let me explain, Currently, if you go on contract, it has to be with one of the goons from EE, i.e T-Mobile, Orange, Phones4U or the EE on 4G(because of the exclusivity deal until new year). They do it on contract for 3g too, but the problem is that their networks are crap! I have been T-Mobile, Orange customer for few years (2year contracts on each,lately on my GS3 phone), and I must say, I have been throwing money down the drain, as their reception is absolutely crap! Instead of 3G i get zeroG! with t-mobile(and don't even mention the phone reception - even in central London!). That is why I am keen to buy this SimFree and then go to decent network provider like O2 or Vodafone, and for £10pm you get 1GB and enough minutes and text, even better deals are there with TescoMobile, which also is on O2. So, for many people like me who are tired of t-mobile/Orange and are hating the pricing on new EE deals, the best option is to buy it sim free. And strangely, when you compare that with 24 months contract on any of EEs, you are left much richer. 1GB on EE-Orange (the cheapest for 1GB on 3G for 24months) = 36x24=864+the phone at £100=£964,and here(Clove) the phone is £520+240 (24 months @ £10pm)=£760 . So Please do not write Rubish, If you don't understand the concept!

AhmadCentral  Nov. 23, 2012 at 12:14

Well, In UK, it is the cheapest way to get the Lumia 920. let me explain, Currently, if you go on contract, it has to be with one of the goons from EE, i.e T-Mobile, Orange, Phones4U or the EE on 4G(because of the exclusivity deal until new year). They do it on contract for 3g too, but the problem is that their networks are crap! I have been T-Mobile, Orange customer for few years (2year contracts on each,lately on my GS3 phone), and I must say, I have been throwing money down the drain, as their reception is absolutely crap! Instead of 3G i get zeroG! with t-mobile(and don't even mention the phone reception - even in central London!). That is why I am keen to buy this SimFree and then go to decent network provider like O2 or Vodafone, and for £10pm you get 1GB and enough minutes and text, even better deals are there with TescoMobile, which also is on O2. So, for many people like me who are tired of t-mobile/Orange and are hating the pricing on new EE deals, the best option is to buy it sim free. And strangely, when you compare that with 24 months contract on any of EEs, you are left much richer. 1GB on EE-Orange (the cheapest for 1GB on 3G for 24months) = 36x24=864+the phone at £100=£964,and here(Clove) the phone is £520+240 (24 months @ £10pm)=£760 . So Please do not write Rubish, If you don't understand the concept!

TBH you can usually get a better deal with most phones by buying sim free. £520 is quite expenisve when the only standout feature is Nokia Drive (it's awesome). But like i said it's expensive when you can buy a Note 2 or S3 / LTE etc... for much cheaper. The 8X is similarly spec'd yet £130 cheaper.

Sure it has LTE but no point paying £26pm on a sim only for 4G.

Pondlife  Nov. 23, 2012 at 15:14

Pondlife,
Apple dollars are = 2 'troll' dollars, didn't you know? Hahaha
And nevermind that you can buy a 2 months old Lumia 800 for €90 but still pay about €400 for a one year old 4S...

Just read on wmpowerusers that Nokia got an order for 2.5 million 920 units, source in chinese, no "ordered by WHO", no source...

Lets remember that the HP Veer 'sold out' in a day hahahaha all they ever sold


Ah, slipped my mind.

I knew my order would get leaked...

Pondlife  Nov. 23, 2012 at 15:23

Well, In UK, it is the cheapest way to get the Lumia 920. let me explain, Currently, if you go on contract, it has to be with one of the goons from EE, i.e T-Mobile, Orange, Phones4U or the EE on 4G(because of the exclusivity deal until new year). They do it on contract for 3g too, but the problem is that their networks are crap! I have been T-Mobile, Orange customer for few years (2year contracts on each,lately on my GS3 phone), and I must say, I have been throwing money down the drain, as their reception is absolutely crap! Instead of 3G i get zeroG! with t-mobile(and don't even mention the phone reception - even in central London!). That is why I am keen to buy this SimFree and then go to decent network provider like O2 or Vodafone, and for £10pm you get 1GB and enough minutes and text, even better deals are there with TescoMobile, which also is on O2. So, for many people like me who are tired of t-mobile/Orange and are hating the pricing on new EE deals, the best option is to buy it sim free. And strangely, when you compare that with 24 months contract on any of EEs, you are left much richer. 1GB on EE-Orange (the cheapest for 1GB on 3G for 24months) = 36x24=864+the phone at £100=£964,and here(Clove) the phone is £520+240 (24 months @ £10pm)=£760 . So Please do not write Rubish, If you don't understand the concept!

Weird as ee/orange/tmobile is statistically the best of the bunch...
If you've a 2yr contract on an s3 seems like a while before you could dump it. What o2 1gb £10 per month tariff is that? And which vodafone one for that matter? Seem to be £20+ when I look

Jeffrey2012  Nov. 23, 2012 at 16:32

yadda yadda yadda

heard this old record before with the Lumia 900, "sold out everywhere" it did.

Turned out they only sol 300.000 in a quarter in the US

This will fail equally as hard. Its too underspecced and too heavy to be a threat.

dermotw  Nov. 23, 2012 at 17:42

Well, it sold like hotcakes to me, I've been trying to buy one for a while already! And, since I'm English but living outside the UK, at around 460 quid minus the VAT, it sounds rather good hmmm??

acekidder  Nov. 23, 2012 at 22:01

Probably 'hotcakes' because they only expected to shift a dozen or so before xmas

Idiot comment its funny how all the actual phone providers and retailers are saying they cant get them in fast enough to meet demand. I myself just bought a red 920 and its the best phone i have ever used including the terrible ip5.

acekidder  Nov. 23, 2012 at 22:02

Pondlife,
Apple dollars are = 2 'troll' dollars, didn't you know? Hahaha
And nevermind that you can buy a 2 months old Lumia 800 for €90 but still pay about €400 for a one year old 4S...

Just read on wmpowerusers that Nokia got an order for 2.5 million 920 units, source in chinese, no "ordered by WHO", no source...

Lets remember that the HP Veer 'sold out' in a day hahahaha all they ever sold


Ah, slipped my mind.

I knew my order would get leaked...


Sad troll apple dollars are as worthless as the sheep who buy them baaah.

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