Nokia Lumia 925 ad takes swipe at iPhone

Nokia Lumia 925 ad takes swipe at iPhoneWe’re really not fans of companies taking potshots at each other, and we’re not convinced that it’s even an effective marketing technique. If anything, for us, it tends to have the opposite effect than desired.

Unfortunately, that’s exactly what Nokia is doing with its latest Lumia 925 video (YouTube): dissing the camera-focused iPhone ads. Sigh.

Speaking over the kind of plinky-plonky music typically found in Apple ads, the narrator begins: “Every day, more photos are taken on the iPhone than any other phone.”

But as the footage rewinds, he smugly boasts: “But at Nokia, we prefer to build for quality, not just quantity.” Zing?

To be fair, the Nokia Lumia 925 ad isn’t just about mindlessly claiming that Apple users are zombies - as in this Nokia ad from June on YouTube. Insults, huh? Mature.

No, here there’s actually a handful of semi-interesting photo comparisons, with the iPhone 5 and Nokia Lumia 925 apparently taking the same shot with/without flash.

Nokia clearly thinks it’s onto a winner by emphasising the Lumia range’s camera smarts, saying: “We believe that every day, better photos are taken with the Nokia Lumia than any other cameraphone.”

However, it remains to be seen if that particular tactic will pay off. Apple shifted more smartphones in Q2 2013 than Nokia managed in 18 months. Can Nokia bridge the gap with camera-based boasting? Time will tell.

Read more about: Apple iPhone 5Windows Phone

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JanSt / MOD  Aug. 6, 2013 at 14:05

The Lumia 925 only has the camera to distinguish itself from other WP devices - thanks to the restrictions M$ put on the OS and hardware. So picking on another phone that happens to have a camera is somewhat daft imho. On the other hand, both iFans and Android fanhools have thrown some pretty stupid criticism Nokia's way. So: Touche or whatever.

tapi  Aug. 6, 2013 at 15:21

As long as it doesn't get silly I'd prefer companies actually showing comparisons - but doesn't the UK have some restriction on that?
I'm pretty sure that the UK apple adverts miss the last line '...than any other phone' as I recall remarking on the emptiness of "every day more photos are taken on the iphone" as being completely without merit (if just one person takes an iphone photo today that statement is true) - and same with the music ad, I'll have to take more notice next time they're on.
I prefer seing things like nokias 'best time of day is night' campaign ( showing comparisons rather than ads feeding the 'aspirations', but that's just me.
there's been the I'm a mac (and recently the counter - I'm a surface) ads, the Samsung queuing ads, even the PS4 sharing ad etc. so if done sensibly fair does, but agree that it can easily become mud slinging.


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