In terms of numbers, Nokia still sells far more Asha feature phones than Lumia smartphones, largely, and the masses will surely be happy today with the launch of Nokia Music on the platform.
Nokia's tune-streaming service will start rolling out to touch-enabled Asha devices over the next few weeks, first in Russia and then to other markets.
Nokia Music with Mix Radio boasts a library of 24 million tracks, and delivers personalised playlists using fancy algorithms to dish up the tunes you like best.
You can store up to four such mixes on your phone for offline listening, or build mixes of your own by entering up to three band or artist names you're interested in.
Nokia says the service has been optimised for use over 2G, 3G and Wi-Fi, an important consideration given the modest spec of many Asha devices.
That said, non-touch Asha models have been left out in the cold unfortunately, with the full list of compatible devices including the Nokia Asha Touch 305, 306, 308, 309, 310 and 311.
“We’ve had really positive feedback from users of Nokia Music on Lumia smartphones and we wanted more people to have access to this innovative, free music service,” crowed Jyrki Rosenberg, Nokia’s VP of Entertainment.
So far only the Russian rollout has been announced, with Nokia promising to announce further details once they've been finalised.