Think of Nokia and music in the same sentence and you're mind probably comes to rest on ComesWithMusic, potentially accessorised with the Nokia 5800 and its short-lived 'plectrum'.
Well, Nokia Music+ is aiming to be far less of a gimmick, coming as it does with purely digital premium extras, and at a price of £3.99 a month.
The Nokia Music+ service is officially available to Windows Phone 8 Nokia Lumia owners in the UK from today, after launching in Europe (for the same price in euros) at the end of last month.
It aims to take on the likes of Spotify Premium for digital music lovers who want more convenience, better quality and faster downloads than the standard, and free, Nokia Music offers.
New features include unlimited skips when in radio mode, unlimited playlist download for offline playback (as opposed to the free version's four mixes), up to six times faster streaming via Wi-Fi (according to Nokia) and on-screen lyrics.
In addition, a companion web-app is on the way that will let you play songs on a Windows 8/RT PCs and tablets, to expand the service's reach beyond just your Windows Phone 8-powered Nokia Lumia smartphone.
It's free to try for a week by upgrading under the Settings menu in the standard Nokia Music app, after which you'll be charged a penny shy of £4 per month for the improved features.
That's still less than half what you pay for Spotify Premium, but with far more restrictive platform compatibility, Nokia Music+ can't really be seen as a direct competitor. Will it get the thumbs up as premium music service of choice for new Lumia owners, though?
It may just, but you'll probably only get the best out of it with a fairly mighty 4G allowance or if you've got Wi-Fi available most of the time.