Attention, RIM, HP. This is how you make a phone that people actually want.
It goes something like this: make average phones for ages. Then take just as long to finally finish making a good one. Then turn your back on that phone, and its operating system. Then release it anyway – but only in some places. This, ladies and gentlemen, is the Nokia N9.
And we'll say it right now – if there's any bitterness there it's simply because the UK is one of those areas not getting the elusive handset, because Nokia doesn't want to interfere with the potential impact of the first Windows Phone-powered Nokia.
Which by extension means anyone currently seeing the N9 on the shelves may not be getting the Microsoft-fuelled alternative coming up.
But it says plenty about the N9 which way around most people would prefer it – though to be fair it might be a lot to do with the choice of a phone that isn't on sale yet versus one that is (even if only in pre-order form).
Or was, we should say – which is the whole point we're getting to here. Seems like all stocks of the 64GB N9 have been completely pre-ordered up in Nokia's home country of Finland, and we'd imagine other countries will follow a similar pattern.
Of course, Nokia has also hinted that the N9 will only get a limited production run too, which can't be doing demand any harm.
Which is our last piece of advice to the companies behind all those under-performing rivals: don't make so damn many of them. Well, maybe a few more HP Pre3s, please...