Nokia has no Plan B should Windows Phone fail

Nokia has no Plan B should Windows Phone failNokia boss Stephen Elop has almost resembled a politician running for office recently, hitting the campaign trail in a big way to tell anyone who'll listen about Nokia's particular brand of mobile politics.

Part of the reason why, however, might simply be this: should the Windows Phone 7 partnership fail, Nokia has no Plan B. Should this platform burn, Nokia may well go down with it.

Elop has had a busy couple of weeks, and has spoken a lot about the decision to go with Windows Phone over Android, the foundations (or “pillars”) of Nokia's vision for ecosystem success with Microsoft as partner, and the specifics of what made Nokia start looking in the first place.

But in an exclusive interview with CNBC, Elop touched on a point we haven't heard discussed before – that there's no backup plan should the WinPho project go south.

Elop was asked about Nokia's Plan B would do should Windows Phone 7 not “gain traction”, given that it's officially started scaling back its development of Symbian.

“Plan B is to make sure that Plan A is very successful,” Elop responded. “The critical ingredient for success are there, consumers are saying the Windows brand operating system is very good. Better in terms of their satisfaction than the competing platforms, but Microsoft hasn’t had a partner doing its best work for Windows Phone.

“That’s the commitment Nokia made through this process. By bringing together our hardware, software and services assets with the strengths that Microsoft brings, we have a formula we believe will drive great success.”

Fine words indeed. Let's hope Elop doesn't come to regret them.

Read more about: Windows Phone

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9 comments

detechno  Jun. 14, 2011 at 09:58

Prepare for Windows errors on mobiles also. If this's successful, we'll all be forced to use windows with anti-viruses and anti-spyware etc... on mobiles also and we'll have to reformat it every week like on the desktop.

People are suffering on the Desktops cause of their fault, and if they support this crappy piece of software they'll suffer on mobile phones too.

andrewseftel  Jun. 14, 2011 at 11:10

Possibly. The recent interview in Businessweek suggested a long-term plan beyond Windows Phone (http://www.businessweek.com/magazine/content/11_24/b4232056703101_page_3.htm [para 2])

blizzard7  Jun. 14, 2011 at 11:15

So you've made two posts, basically saying the same things which I've never seen a drop of proof for. I don't know where you're getting that you have to reformat a desktop every week and where people are "suffering" on desktops.

Stelph  Jun. 14, 2011 at 12:30

I actually think Microsoft (and Nokia) might pull a blinder here, I really liked the idea behind Windows 8 being much more touch friendly with a slate tablet, and think having a Desktop/Tablet OS and a Phone OS is the right way to go when compared to how Apple are doing it (with Android's Honeycomb setting up camp in the Middle).

Windows Phone 7 made a good start by setting minimum specs so killed off any "fragmentation" issues, and have been slowly and surely improving the OS and also making it easier for people to port apps across to WP7. Ths strength of WP7 will really help Nokia, plus if the phone side of things works out well I see no reason why Nokia and Microsoft wouldnt work together to bring out a Windows 8 Tablet, since Nokia have dabbled in that market before

detechno  Jun. 14, 2011 at 12:53

@blizzard7

What've have you seen about the software industry that you claim to not have seen any drop of proof. Your world is basically stuck in windows clicking buttons and helping Bill Gates be a richer man. A faithful dog, nothing else.

Microsoft only cares about money, after competition is dead, every other development stops and people suffer, ultimately Windows is the slowest and most insecure OS in the world.

And you think windows 7 is secure?... too happy with few inches of transparency on your fanboish Windows desktop? Well Windows XP was also secure half a decade ago and so is 7 now.

Just try a few windows styled fetch and download for a few 'screensavers'.

JanSt / MOD  Jun. 14, 2011 at 17:12

What else could Elop say? Of course Nokia have a plan B, C and D. But in the context he would have had to be an even bigger idiot than he is. Okay, 'possibly is' ;)
Had Jobs said in 2006, 'oh, if the iPhone fails, we make iRadios'...

JanSt / MOD  Jun. 14, 2011 at 17:15

detechno,
have you EVER used a winmo device? Ever?
And I would get some to look at your antivirus obsession. If it spreads, it may start to bleed into your work.
PS - you could at least vary your cross thread posts.

blizzard7  Jun. 14, 2011 at 21:52

@detechno
My main computer is a Macbook Pro but thanks for your concern anyway. But if I woke up and someone had swapped it for a Windows 7 machine I wouldn't bat an eyelid. I think you'll find it's a very refined OS and while it's not as quick as done Linux variants, it's compatible with hundreds of thousands of more applications.

detechno  Jun. 15, 2011 at 01:31

@blizzard7

That's just initially, a bit different security model and a bit different API and so incompatible hopping viruses through pendrives will keep it safe for the mean time. It'll take time for the viruses to spread but it'll show it's colors all of a sudden.

http://www.freecomputermaintenance.com/pc-optimizer/malware-attacks-on-the-rise-with-windows-7-protect-yourself/

And probably half of your 'software' are viruses. BTW crackers are growing intelligent... they don't want you to know you're hacked. Motive is failed if you do figure it out and reformat.
You do need an antivirus anyway.

@JanSt
Yeah I got a lot of friends coming to me asking to save their infected docs and other data. BTW no cracker currently cares about Windows mobile, they hardly have a market share.

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