You've got to hand it to Nokia. Both its market share and its stock price are on the slide, we're still months and months away from seeing its next serious smartphone contender yet here it is launching an ambitious media streaming service to rival Apple's AirPlay.
It's called Nokia Play To – the name isn't final, we presume – and it's currently available free of charge to Nokia users from Nokia Beta Labs.
The system allows you to stream your favourite media – be it music, photos or video – to your various gadgets and gizmos around the house wirelessly, all controlled via a central app on your phone.
Well, it's not quite as simple as that. Those gadgets and gizmos need to be attached to the same wireless network, and also need to be DLNA compatible, so forget pumping out tunes wirelessly from your phone over a 20-year-old stereo system.
Nokia points out that the app is still in the testing phase – hence the beta tag, obviously – and is requesting user feedback so it can hammer out any last-minute gremlins before making the finished app available on the Ovi Store.
You can download the beta now from Beta Labs.