Nokia to sell 37 million Windows Phones in 2012?

Nokia to sell 37 million Windows Phones in 2012?A leading analyst firm is tipping Nokia to sell around 37 million Windows Phones in 2012 despite having shifted just a million units of the new Lumia 800 in the fourth quarter of 2011.

Morgan Stanley reckons the market will start warming to Nokia's new smartphone line as the year progresses, momentum that will continue to drive sales upwards into 2013.

There's been a lot of debate about just how many Lumia 800 units Nokia has sold thus far, and the figure of one million probably falls somewhere in the middle of the spectrum.

That's certainly nothing to write home about given how much Nokia spent on marketing during the traditionally strong Christmas spending season, but Morgan Stanley reckons things will start picking up once further handsets are announced and Nokia expands into new markets.

The analyst firm predicts 37 million Nokia Windows Phones will ship in 2011, with the figure rising to 63 million in 2013.

And before Apple fans point out that the iPhone sells 35 million units every quarter, it's worth bearing in mind that success is relative at this stage of the game, and after the sales train smash that was 2011, Nokia will no doubt be quite happy to sell anything like 37 million smartphones this year.

Of course it always helps when you haven't written off the operating system on the phones you're trying to sell as being a burning platform no future...

Via AllThingsD

Read more about: Windows PhoneNokia Lumia 710Nokia Lumia 800

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9 comments

Treab  Jan. 13, 2012 at 10:50

37 million? maybe 37 but not 37 million...

JanSt / MOD  Jan. 13, 2012 at 11:18

Delightful news.
I just read another analyst reckons Nokia will **ship** 1 million WP devices in Q1...

All white noise.

Stelph  Jan. 13, 2012 at 11:43

Erm, 37 million? Really? I read in October that the Galaxy and the Galaxy S2 have sold 30 million in total and I think thats two of the more successful Android phones so Id be blown away by Nokia beating that unless they were selling a real budget version of a phone (i.e. under £99 and better specced than the SanFransisco)

http://crave.cnet.co.uk/mobiles/samsung-galaxy-s-and-s2-reach-humungous-30-million-sales-50005685/

SpeedJunkie  Jan. 13, 2012 at 11:43

I have the Lumia 800 and it really isn't a bad device. Other than some strange feedback whilst listening to music with headphones, it is a solid phone.

JanSt / MOD  Jan. 13, 2012 at 11:49

I have the Lumia 800 and it really isn't a bad device. Other than some strange feedback whilst listening to music with headphones, it is a solid phone.

No doubt. Don't take my nagging as total dismissal. I s'pose for anyone who likes the OS the Lumia is a nice phone. But it just doesn't look as if many folks like the OS...or MS...

Treab  Jan. 13, 2012 at 11:51

tbh speedjunkie. i dont think its a case of the phones being crapple (heheehe) but more to do with them being maybe a little boring? looks alot like their meego range of phones with a windows phone overlay which again is, well, boring... i mean yeah they maybe fast with apps within an app as such... but android has a little more of an interesting display... with 3d effects and panoramic pictures as wallpapers.. apple has the 'cool' market... bada has the niche market... windows 7 has nothing...

equ  Jan. 13, 2012 at 12:36

1m WP7 Nokia phones is a disaster for Nokia. They would have sold more phones launching a new flagship Symbian phone.

People talk about WP7 being a "new platform" and will take a while to build market share. The hint its not true is the number 7. Its new code but it took over the torch of WM and if it was going to go anywhere it would have build on the old market share of WM not dropping sales and disapering into the "Others" category in many sales figures that are reported.

WP7 is dead in the water. Can we not bother to talk about WP again until WP8!?!?!?

corgi74  Jan. 13, 2012 at 14:22

My Lumia lasted a month. Awful phone, awful OS. All the apps look like giant excel sheets with hyperlinks you have to scroll across to read, games are either too expensive or Bejewelled clones and the the camera only works well outside in broad daylight.
Sold it the other day and got a Nexus.
A lot happier.

JanSt / MOD  Jan. 13, 2012 at 15:24

Equ, good point. WinMo 6.5 was selling better than WP7. In fact the HTC HD2 sold more units than than the top WP7 handsets combined. Had they stuck with winmo and made use of new processors and other hardware, they probably would have fare better. Instead they totally destroyed the heritage. Ditched the good features and added fluff.

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