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Is Nokia in the smartphone Top 10?

The only tables I've seen are the IDC top 5s, so no mention of Nokia! Are they even in the top 10?

I guess they're behind Apple, Samsung, LG, Lenovo, Huawei, ZTE... at least.

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5 comments

JanSt / MOD  Jun. 11, 2014 at 14:22

As an OS WP is in the Top 3 - around 10% in EU/US... Individual models' sales figures?
I would assume they are in the top 10. But who knows???

matt101101 / MOD  Jun. 11, 2014 at 14:40

No idea, they had a rapid fall from grace a few years ago, but I'm not sure how far they actually fell.

AhmadCentral  Jun. 11, 2014 at 15:11

As of December 31st 2013 Nokia are the second biggest Mobile Phone manufacturer (Smartphones + Mobile Phones). In 2013 Nokia shipped over 250,000,000 behind Samsung who shipped ~450,000,000.

In the smartphone market Nokia are the ninth largest worldwide as of December 31st 2013 with over 30,500,000 units shipped. Samsung are the top smartphone manufacturer worldwide with over 300,000,000 shipped worldwide in 2013. In second is Apple followed by Huawei, LG, Lenovo, ZTE, Sony and Coolpad.

Here are shipment figures for the other manufacturers-
Samsung- 314m
Apple- 154m
Huawei- 52m
LG- 48m
Lenovo- 46m
ZTE- 40m
Sony- 38m
Coolpad- 35m
Nokia- 30m
HTC- 23m
Xiaomi- 19m
Numbers are rounded

In 2014 Xiaomi have taken over Nokia which has demoted Nokia to the 10th largest smartphone manufacturer.

In terms of Windows Phone it's the third largest OS in terms of market share for 2013. In 2013 it captured 4% of the global market.

However, when we look at the overall install base of Mobile OS's it's a slightly different story. Windows Phone may be selling faster than blackberry but it's still behind both Blackberry OS and even Symbian with only 46m active users worldwide compared to 59m active users for Blackberry and 81m active users for Symbian.

What's really amazing though is Nokia's smartphone to feature phone ratio. Only 12% of all mobile's shipped by Nokia were smartphones. 88% of Nokia's shipments still account for dumb phones/feature phones.

JanSt / MOD  Jun. 11, 2014 at 16:49

It's all a bit vague, though. Thanks for the effort, Ahmad. But of course: shipping does not mean selling to enduser.
Also: Ashas now are smarter than the first iPhones or Android devices, which makes the distinction very meh... Plus: there aren't just big difference between, say, "Europe and Asia". Even within Europe, success varies significantly.

AhmadCentral  Jun. 11, 2014 at 17:09

It's all a bit vague, though. Thanks for the effort, Ahmad. But of course: shipping does not mean selling to enduser.


True, but it's a sale for the manufacturer. For every unit shipped that is money in the manufacturer's pocket. After all it's not the end user paying the manufacturer but the retailers.

Measuring actual sell through is very hard and thus I've used shipped figures from manufacturers IR yearly reports so that the comparisons are fair.

I agree with what you say about there being differences between Europe and Asia. Xiaomi for example are in the top 10 global manufacturers for Q1 2014 yet 97% of all their shipments are in China. Shows just how big the China market is.

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