Nokia talks the talk, and not much else (from MWC 2011)

Nokia talks the talk, and not much else (from MWC 2011)

Well, we can't expect miracles, to be fair. While Samsung and Sony Ericsson were showing off powerful new handsets during their pre-MWC 2011 get-togethers, Nokia's was less about products than promises.

Head honcho Stephen Elop, who's surely now one of the best-known names in tech since hitching Nokia's wagon up to former employer Microsoft's Windows Phone 7, did a lot of talking, and not much else last night, claiming the Nokia-WinPho alliance would create a viable third force alongside Android and iOS.

“We are creating a swing factor,” Elop claimed. “Wireless operators very much want a third ecosystem. They want customer choice and they want choices for themselves. And now they have that third choice.”

The Nokia man revealed that the Finns were paying Microsoft for licensing WP7 but that Nokia would still come out on the plus side through being able to cut down on its massive R&D bill.

“We are paying them for the software,” Elop said. “But we won't have to develop the software. And there will be some very apparent operating savings from doing this.”

And as for who was getting the better of the deal, Elop was surprisingly honest: “We are dependent on Windows Phone 7,” he said. “But they are placing very significant bet on Nokia for location-based services.”

He also reminded us that the alliance affected only one part of Nokia's operations – its smartphone business – and that its strategy of developing low-cost devices for emerging markets would continue unaffected, and without any influence by Microsoft.

In terms of targets, Elop says the “first priority is beating Android”, though of course that'll rely on getting a few handsets on the market at some point. And we'd love to be telling you about what those wonderful new handsets are, but Nokia has nothing for us to ogle here at MWC, and will most probably only have a single WinPho 7 device on the market by the end of the year.

Clearly that's a long-term strategy, then.

Read more about: Windows Phone

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Infinite Element  Feb. 14, 2011 at 11:59

I like that Nokia have hired somebody who is completely realistic in all this. My only wonder is what will happen to Ovi Store and Ovi Music? We've seen so many music store attempts fail, but Nokia seems to be clinging onto their's for dear life. But both the Ovi Store and Ovi Music have to last at least another 2 years as Nokia are still selling devices that depend on them.

They are in for a hell of a juggling act. It could be marvellous, or they could fail horribly...


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