Nokia's new Windows Phone 7.5 handsets are the big story coming out of Nokia World 2011, but Nokia also gave emerging market users some love too with the introduction of the all-new Asha range.
There are four new handsets in the Series 40-based range, the Nokia 303, 300, 201 and 200, and they're aimed directly at under-25s complete with budget-busting price tags.
Nokia has made a big deal of its Next Billion strategy over the last year or two. The idea is to connect a billion new people to the internet for the first time through devices that are affordable, innovative but above all genuinely useful and practical.
The Asha phones throw in a splash of colour and design elegance too – part of Nokia's plan to engage with younger users in markets where under-25s often make up more than 50% of the population.
Taking it from the top, the Asha 303 is Nokia's second full touch/QWERTY candybar after the E6 business phone, boasting a 2.6in touchscreen, a 5-megapixel camera and full hardware keyboard on a device that manages to just stay the right side of looking ungainly.
Impressively for such an entry-level handset, you'll find a 1GHz processor nestled inside, and both Wi-Fi and 3G networking are present and correct too. And the price? €115, though that's before any local taxes or subsidies.
Next up is the Asha 300, which achieves a more compact look than the 303 by ditching the full keyboard for an old-school number pad.
You still get a touchscreen, though, along with the same 1GHz processor as the 303 and pretty much the same spec everywhere else too, but the price is a fair bit lower at €85.
The 201 and 200 both feature a full QWERTY keyboard on a chassis that if it wasn't decked out in bright colours would look a dead ringer for an entry-level business phone.
The only difference between the two is that the 201 is a single-SIM device, while the 200 packs in dual-SIM functionality. Both are set to retail at €60.
Nokia continues to chip away at the capabilities of its trusty Series 40 platform, and the new arrivals all feature the full Nokia Browser, which dramatically compresses web data to save on both time and money, as well as support for multiple homescreens and versions of Angry Birds and WhatsApp tailored for the entry-level platform.
All four of the new Asha handsets are due to launch before the end of the year.