Nokia: turning things around will take time

Nokia: turning things around will take time

Nokia seems to be pretty happy with how its Windows Phone adventure is going so far, with its debut Lumia handsets having set a solid – if not spectacular – foundation for the future.

But while things may be looking up again after a dismal last 18 months, Nokia chairman Jorma Ollila has warned that it may be a while yet before we see that reflected in the company's bottom line.

Last year was very much a transition year for Nokia, with the once-mighty phone maker making a dramatic change of direction in dropping Symbian and MeeGo from its smartphone operations, and adopting Microsoft's Windows Phone instead.

But with the first WinPho handsets only due at the end of the year, it meant Symbian had to hold the fort by itself for most of 2011 – and given that Nokia itself labelled it a “burning platform” in announcing the switch back in February, that was never going to go too well.

But while 2012 has dawned with a far rosier outlook for the Finns, Ollila says it's still going to be a tough year, and the real benefits of its partnership with Microsoft will only start to be seen in 2013 and beyond.

“For a significant part of [2012] the transition will be seen in the results,” he warned, arguing that just like Android and iOS in the past, Windows Phone will take a year or two to properly bed in before it starts gaining any meaningful traction.

“None of the operating systems have taken off quickly,” he told Finnish national broadcaster YLE. “It will take time, as we have seen, and as was expected.”

“When looking at the bigger picture, it shows that three operating systems will dominate in the near future and each of them will have one strong manufacturer, with Nokia having a very good chance to be one of the three.”

Via Yahoo

Read more about: Windows Phone

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10 comments

JanSt / MOD  Feb. 3, 2012 at 12:53

Tommi Ahonen recently did the maths - it seems Nokia's MeeGo N9 has outsold all WP7 devices combined. It got pretty much no advertising (compared to the Lumia frenzy), and the OS has been officially dumped by the Nokians. Yet...

Stelph  Feb. 3, 2012 at 13:39

How did he work it out/wheres the article? It would surprise me really, there was such a hype for the N9 and following the announcement that Nokia was leaving Meego/it would be the only phone for Meego the hype and desire seemed to rocket.

Kind of half hoped it was a very sneaky plan by Nokia who, once stock had sold, would turn round and announce "actually we are not leaving Meego we are going to develop it and WP7 together/ditch WP7" No such luck unfortunalty

EDIT : Found the article http://communities-dominate.blogs.com/brands/2012/01/how-many-lumia-sales-as-nokia-and-microsoft-ashamed-to-reveal-number-lets-count-and-compare-to-n9-me.html

anothercutandpaste  Feb. 3, 2012 at 13:43

Come on Jan, learn from your mistakes. Does Mobot research a piece before commenting.

How do you know there was pretty much no advertising - the N9 wasnt released in the Uk so would you expect any? So, might be best to consider what countries the N9 was released in and think about the advertising there, or perhaps form an expectation of which would have sold more by grasping when each phone was released and where. Here comes the great bit - thought gives you answers...

Here goes - N9 released in Finland, ah Nokia are a bit popular there. Lumia released there - er no. China - that place is quite big. Yes to N9, no to lumia. And the voyage of discovery continues - Russia - almost a continent. Brazil - ah sexy football + the sexy N9 but no lumia. Mexico, big place gringo, N9 there. A quick google would have found that + over 20 other places where the N9 was released for more than twice the time as the lumia.

My 5 year old could have done the math. Without the 23,000 irrelevant and biased words that bored the proverbials off you when you read Tommi.

CTPAHHIK  Feb. 3, 2012 at 13:51

“When looking at the bigger picture, it shows that three operating systems will dominate in the near future and each of them will have one strong manufacturer, with Nokia having a very good chance to be one of the three.”

Yep, just like in PC market. We have three competing; err, one operating system - Windows. Followed by others – Linux, MacOS, etc. I bet smart phones will be in same boat, but it’s too early to tell who would be the captain.

As to having one strong manufacturer that would be very unlikely, unless iOS wins and that would mean one and only.

JanSt / MOD  Feb. 3, 2012 at 14:23

Come on Jan, learn from your mistakes. Does Mobot research a piece before commenting.

How do you know there was pretty much no advertising - the N9 wasnt released in the Uk so would you expect any? So, might be best to consider what countries the N9 was released in and think about the advertising there, or perhaps form an expectation of which would have sold more by grasping when each phone was released and where. Here comes the great bit - thought gives you answers...

Here goes - N9 released in Finland, ah Nokia are a bit popular there. Lumia released there - er no. China - that place is quite big. Yes to N9, no to lumia. And the voyage of discovery continues - Russia - almost a continent. Brazil - ah sexy football + the sexy N9 but no lumia. Mexico, big place gringo, N9 there. A quick google would have found that + over 20 other places where the N9 was released for more than twice the time as the lumia.

My 5 year old could have done the math. Without the 23,000 irrelevant and biased words that bored the proverbials off you when you read Tommi.


Ahonen did the maths on a Q for Q basis. Not total/since launch.
And if you are comparing the advertising for the N9 to the Blitz MS/Nokia unleashed for the Lumias, you are out of this world saying the N9 got equal treatment. Not to mention that the N9 was released after Elop and most bloggers/reviewers declared MeeGo dead/obsolete/behind...
On a personal note: here in Ireland neither the N9 nor the Lumia were released (the Lumia only came out this week on Vf).

Also: whatever "past mistakes" you are on about, I post MY opinion in the comments. Not Mobot's. And the fact that there is space for comments under all articles, gives you a hint that nothing is written in Mobot-stone.

Lastly: In the comment above I say "it seems"... I'm throwing in the reference to Ahonen, because he certainly knows more about the issue than any of us. That doesn't mean he is fair or balanced or right. Which is why we also refer to this place as a "discussion board".

If by "past mistake" you refer to my "dissing" Microsoft/Elop, ... I don't particularly care :p

Lastly, I do not actually understand what point you are making, to be honest. Because - my thought was the N9, possibly, would have sold better than the Lunia 800 (or indeed any WP device). You are listing countries where it fared well. So what are you saying?

JanSt / MOD  Feb. 3, 2012 at 14:39

“When looking at the bigger picture, it shows that three operating systems will dominate in the near future and each of them will have one strong manufacturer, with Nokia having a very good chance to be one of the three.”

Only a chairman could talk about 3 dominating platforms. :p

1 dominates. ONE! The others are trying. They are the 2 best losers. And it could be 60% vs 48% vs 2%...

I'm sure WP will eventually get out of the 2% (or so) slump... But I have hope that humanity has evolved enough to NOT let MS dominate another platform. Ever. Again. :p

robotnO  Feb. 3, 2012 at 22:32

“When looking at the bigger picture, it shows that three operating systems will dominate in the near future and each of them will have one strong manufacturer, with Nokia having a very good chance to be one of the three.”

Only a chairman could talk about 3 dominating platforms. :p

1 dominates. ONE! The others are trying. They are the 2 best losers. And it could be 60% vs 48% vs 2%...

I'm sure WP will eventually get out of the 2% (or so) slump... But I have hope that humanity has evolved enough to NOT let MS dominate another platform. Ever. Again. :p

I second that.. Also want to say that my n9 simply crushes all others ;) And compaired to other OS'es it's just a pure enginering beauty.

joseph21  Feb. 4, 2012 at 05:07

windows phone is dead platform its never gotta pick up, nokia need to understand this.

JanSt / MOD  Feb. 4, 2012 at 11:38

Joseph...I kinda feel the same; but then again: tech guru Sasha Segan said the same about Android in 2009 ;)

equ  Feb. 4, 2012 at 15:33

Currently Elop is telling the passengers everything is fine. Just dont believe him if he says "Im just going to check the lifeboats, Ill be back in a minute"

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