The soldiers doing the dirty work on the front lines of the “smartphone wars” (i.e. mobile forums) are often labelled as fanboys.
But increasingly those self-same battles are being fought on official lines too. Think of the “next big thing” Samsung ads, or HTC's withering response to the Galaxy S4 launch. Or Nokia's take on Apple's big iTunes Radio epiphany last night.
In case you missed it, Apple's music streaming service was finally unveiled at WWDC yesterday alongside iOS 7, much to the delight of iDevice users, and the moderate indifference of everyone else.
Or not quite everyone, as it happens.
Nokia Entertainment VP Jyrki Rosenberg, no doubt feeling the need to say something before history is rewritten to show that Apple actually invented music streaming yesterday, pointed out that Nokia Music has been around since 2011, and that Apple “is still playing catch up”.
“We launched our streaming radio service in 2011. It’s interesting to see Apple react now and it seems they continue to play catch up,” Rosenberg commented this morning.
“Nokia Music will stay true to our mobile-first approach and continue to deliver an extremely simple, personalised and contextual way to discover and enjoy music on the go.”
Fair enough, though I do have to wonder just what he thinks all the other music streaming services will be doing instead.