It's only been one day since Nokia unveiled its opening Windows Phone salvo after keeping us in suspense for eight months, but the company already looks like it's trying to dial down expectations.
A senior Nokia exec has revealed that as important as the Lumia 800 and Lumia 710 are in placing down a marker for Nokia in the Windows Phone space, it'll only be with the arrival of the next version of the OS – codenamed Apollo – that the potential of the partnership between Nokia and Microsoft will be realised.
Speaking to TechRadar, Nokia executive vice-president of markets Niklas Savander said to an extent Nokia's hands were tied by the well-publicised hardware restrictions Microsoft places on all its Windows Phone partners, but for the time being that wasn't a problem.
“When you look within the Windows Phone ecosystem and compare how the Lumia performs, there we have a contractual agreement with Microsoft for a certain amount of engineering which we can use for differentiation,” Savander said.
“However, we have to be very careful on how we use that one because we cannot fragment the developer ecosystem. If that starts forking, that's not useful at all.
“We made the decision to go to Windows Phone when Mango was pretty much done, so we were able to impact some elements of it but you'll really see the fruits of what we can do with Microsoft when the Apollo version of Windows Phone comes out.”
Sensible comments, it must be said, but is that really the message to be sending straight after unveiling a product everyone from Stephen Elop to Steve Ballmer has been talking up with increasing enthusiasm over the past month or so? And that's not even commenting on Kevin “awesome” Shields' slightly disturbing on-stage rant yesterday morning.
Never mind that, it isn't great PR for Microsoft either. Let's not forget – pretty much the whole year Microsoft has been saying the release of Mango will be when Windows Phone finally hits its stride. Now you have its chief partner on the platform basically saying never mind Mango, Apollo is when you'll see things hitting top gear.