Nokia: just wait till Apollo lands

Nokia: just wait till Apollo landsIt's only been one day since Nokia unveiled its opening Windows Phone salvo after keeping us in suspense for eight months, but the company already looks like it's trying to dial down expectations.

A senior Nokia exec has revealed that as important as the Lumia 800 and Lumia 710 are in placing down a marker for Nokia in the Windows Phone space, it'll only be with the arrival of the next version of the OS – codenamed Apollo – that the potential of the partnership between Nokia and Microsoft will be realised.

Speaking to TechRadar, Nokia executive vice-president of markets Niklas Savander said to an extent Nokia's hands were tied by the well-publicised hardware restrictions Microsoft places on all its Windows Phone partners, but for the time being that wasn't a problem.

“When you look within the Windows Phone ecosystem and compare how the Lumia performs, there we have a contractual agreement with Microsoft for a certain amount of engineering which we can use for differentiation,” Savander said.

“However, we have to be very careful on how we use that one because we cannot fragment the developer ecosystem. If that starts forking, that's not useful at all.

“We made the decision to go to Windows Phone when Mango was pretty much done, so we were able to impact some elements of it but you'll really see the fruits of what we can do with Microsoft when the Apollo version of Windows Phone comes out.”

Sensible comments, it must be said, but is that really the message to be sending straight after unveiling a product everyone from Stephen Elop to Steve Ballmer has been talking up with increasing enthusiasm over the past month or so? And that's not even commenting on Kevin “awesome” Shields' slightly disturbing on-stage rant yesterday morning.

Never mind that, it isn't great PR for Microsoft either. Let's not forget – pretty much the whole year Microsoft has been saying the release of Mango will be when Windows Phone finally hits its stride. Now you have its chief partner on the platform basically saying never mind Mango, Apollo is when you'll see things hitting top gear.

Read more about: Windows Phone

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blizzard7  Oct. 27, 2011 at 21:05

What I'd like to see for the next Windows Phone version:
- Tight dual-core processor support
- Two resolution tiers; nHD for an assault on the low-end market and qHD
- Improved customization (themes, better colour choices etc.)
- Flagship phones with at least 32 GBs of onboard storage.

Stelph  Oct. 28, 2011 at 09:26

Ah another example as to why only a company CEO or a single representitive shouold be allowed to open their gob to the press! Whilst I am sure it is very true that the next version of the OS will be a big improvement (DUH) effectivly slating the phone you havent even released yet is a bit thick

equ  Oct. 29, 2011 at 01:03

Its very sad Nokia have come to this. Have you seen the "Adverts" for the luna. 30 seconds long and the product only shows with a static screen for the last 2 seconds. WM7 is such a "Me too" OS it has nothing new so nothing new to advertise (it seems).
Nokias bread and butter these days is the feature phone market at the £100 to £200 bracket, Rim/Blackbury is ripe for the taking (our company is just rolling these things out and most will get sent back becauce they are so bad you have to turn off 3g to make phone calls....), why attack apple when they are strong and not attack the weak in the market Microsoft and Rim???? V.Strange.

equ  Oct. 29, 2011 at 02:01

As I see it there as nothing Nokia can do about the Iphone/Andriod march untill they sort out their core market. The managment (Like Nvidia and 3dFX before them) have been hypnotised by the HiEnd when the serious profit is the "HiMid" end where there is some serious volume. ATI beat 3DFX and Nvidia by looking for the "HiMid" range not the VeryHi range. Android is currently slowly eating Apple due to the HiMid range profits.
I promiss there are only so meny people willing to pay £600 for a handset (contrat people have to pay too, just over time)...

blizzard7  Oct. 29, 2011 at 16:38

I agree 100%. The most important market is the "advanced" user market. The market in between the top-of-the-range and medium spec. But there's also a lot to gain from the low-end market, because first time smartphone users who first buy a low-end phone, are very likely to "upgrade" their tier later on, which is why I suggested an assault on the low-end with the next WP version (for next year which gives Nokia time to sort themselves out).

As for dual-core, this is a mainstream feature right now! Look at the Sensation and Galaxy S II which can now be readily picked up for free on £25 contracts. And 32 GBs of storage costs a company like Nokia about £20, which compared to the cost for 16 GBs, isn't much but makes a much wider audience available to grab.


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