Nokia's big Lumia announcement: what to expect

Nokia's big Lumia announcement: what to expect

We've been hearing rumours about the Nokia Catwalk for a long time now, and tomorrow those rumours look like materialising into the finished article at long last.

We'll finally get to “see what's next”, to use Nokia's own term, from the next generation of Lumia smartphone, when the Catwalk is shown off at its London unveiling. So what can we expect?

What's obvious, and has been from day one, is that this is Nokia pushing its reputation for design to the limit – even down to the name “Catwalk”. Forget the glory days, Nokia has over the past five years had two main strengths when it comes to mobile hardware: design/build quality, and imaging.

So it's no surprise to see Nokia maximising design aesthetics as the Catwalk's main attraction in a TV ad that popped up on our screens over the past few days (watch it here, via The Verge).

Since we first heard about the Catwalk – or the Nokia Lumia 925, as we're expecting it to be called – we've been told to expect a rethink to the Lumia design ideas we've seen so far, with Nokia ditching the colourful polycarbonate shells we've become accustomed to recently for a sleeker aluminium look.

The latest, and probably last, pre-announcement teaser certainly confirms all that, reinforcing the notion that premium-quality construction and materials will be one of the Catwalk's main calling cards, no doubt combined with a premium price tag.

It's also no surprise to see the camera being the centre of attention when it comes to those design aesthetics, as it brings Nokia's other (more tangible) strength into full, ahem, focus.

It also teases some more mileage from the fact that alongside the Catwalk we're also expecting to hear something (or perhaps see a full preview) of the Nokia EOS, the full-PureView Windows Phone that brings the kind of oversized 41MP sensor inside last year's Nokia 808 PureView into the Lumia Windows Phone universe.

Rumours are that the EOS is likely to feature a similar aluminium design to the Catwalk – or as much as is possible given the almost-certainly-larger camera components, so there is a slight chance that the ad is actually showing off the EOS, and not the Catwalk.

It would fit with the “More than the eye can see” line that pops up towards the end.

But in reality it would be a surprise if the Catwalk itself wasn't the main event. Given how heavily the focus is being placed on design, it's widely expected that the specification will be only a relatively minor step forward from the existing Lumia 920.

The theory goes that the Catwalk will introduce a new design template for the Lumia line-up, with the real spec bumps to come probably at Nokia World later in the year when the next evolution of Windows Phone itself is ready.

We'll find out for sure how accurate all the rumours have been tomorrow.

Read more about: Windows Phone

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4 comments

JanSt / MOD  May. 13, 2013 at 13:00

Hate to say this, but I'm looking forward to this. ;)
I'm wondering, though - how much of the positive 'vibe' surrounding Nokia right now is, ahem... how can I say this... paid for? The UK Independent and other MSM rags reviewing the Asha 501? No offence - the Asha 501 seems to be an excellent phone with tricks that would fit right up a flagship's sleeve, but since when do mainstream media deal with entry level phones? Now, tinfoil off.
I ordered humble pie from the local bakery, because I am actually considering a, gulp, WP device for my next 'main' phone. That or a Q10...

sparx1981  May. 13, 2013 at 13:35

I recently installed a windows phone launcher on my android phone and ... I actually like it. With it being so different compared to other OS' I had doubts but I'm impressed. My app usage is minimal and most of it is just online browsing. So. Nokia EOS.... If you are as good as everyone thinks, you could be my next target, either that or the Xperia Z with the Windows phone launcher installed

mightyforest  May. 13, 2013 at 20:45

better be good, ive held back on my upgrade for this announcement

shuwaz  May. 13, 2013 at 22:35

Hate to say this, but I'm looking forward to this. ;)
I'm wondering, though - how much of the positive 'vibe' surrounding Nokia right now is, ahem... how can I say this... paid for? The UK Independent and other MSM rags reviewing the Asha 501? No offence - the Asha 501 seems to be an excellent phone with tricks that would fit right up a flagship's sleeve, but since when do mainstream media deal with entry level phones? Now, tinfoil off.
I ordered humble pie from the local bakery, because I am actually considering a, gulp, WP device for my next 'main' phone. That or a Q10...


Yeah I have less than two months for my second contract to expire. I may well just buy a Windows Phone...

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