Fresh from launching its PureView Lumia 1020 camera phone, Nokia has vowed to step up the pace as it looks to add to and refresh its Windows Phone mobile range.
Nokia head of devices Jo Harlow has revealed as much in an interview, promising more innovation and more new handsets now that its basic Lumia lineup has established itself.
In a sense the Lumia 1020 is out of step with the other Windows Phone handsets we've seen so far from Nokia. It's a specialist device with one clear strength (that would be the camera, for those not paying attention) rather than simply a higher end version of the Lumia 820 and Lumia 920.
But hold the fort, as going by Harlow's comments to Pocket-lint a fresh round of new products isn't far off to update the mainstream devices in the Lumia range.
“We've completed a portfolio that crosses price points,” Harlow said. “Now we get into a regular pace of replacing those products with new products, and to where you use pricing to have a wider portfolio.”
In other words, we should hopefully start to see some recognisable rhythm to Nokia's new phones, such as we've come to expect from the likes of the iPhone, or Samsung's Galaxy S phones.
“It's the natural life cycle of products,” said Harlow. “That's where we are now. I would still say our pace will be faster than it has been in the past. That's one of the things we've worked on very hard internally, to be able to productise devices faster and to bring more innovation to the devices that we have.”
Let's not ignore inventing new words too, but for all Harlow's desire to “productise” more quickly, the reality is Nokia can only replace existing devices with new ones once Windows Phone 8 itself evolves to support more advanced hardware specs.
With no large full HD displays or quad-core processors, Nokia's next batch of Lumias isn't going to appeal to the mainstream consumer any more than the current batch, simply because most people buy phones based on specs.
And with support for quad-core CPUs and 1080p displays only coming with Windows Phone 8 GDR3 at the end of the year, that'll be the earliest we'll see any x30 Lumias touching down.