Nokia's new Lumias: good, but good enough?

Nokia's new Lumias: good, but good enough?It seems an age ago now that Nokia announced the Lumia 820 and Lumia 920 at Nokia World, such has been the embarrassment of riches the mobile industry has thrown at us since then.

But it's actually just two months, and the handsets themselves are only now hitting the shelves at your average high street phone shop. And so the question remains – are they good enough to turn things around for Nokia?

Based on reviews and hands on reports, the answer would be a cautious “yes”. Cautious only because there seems to be a lot of politics going on when approaching Windows Phone 8 handsets, and especially ones with a Nokia badge on.

You're not simply reviewing a new Nokia, you're delivering a verdict on Stephen Elop, live tiles, Android, the iPhone, PureView, MeeGo, and more besides. In other words, it's complicated.

So what do the analysts say? That positive reviews don't always sell phones, and that so far the latest Lumias look likely to only buy some more time for Nokia.

“Positive reviews are a great start but as we have seen many times before these won't deliver strong sales volumes on their own,” Canalys analyst Pete Cunningham told Reuters.

FIM Securities' Michael Schroder said he expects sales “will not be massive”, predicting between 1 and 3 million of the new Lumia pair to be sold, which is at best on a par with the 2.9m Lumias Nokia shifted in Q3.

Given the number of new devices that have launched across the board over the past couple of months, in some ways simply maintaining the status quo is a victory in itself. But in Nokia's case, just holding station isn't good enough.

Right now was when Elop's brave new world was supposed to become a reality, when Windows Phone – with Nokia in the passenger seat – was finally going to put its foot to the floor and start eating up Android and iOS' market share.

Back in February 2011, Elop promised it would take two years to make a success of Nokia and Windows Phone. That means there's just three months to go, and an awful lot of work to do.

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9 comments

Pondlife  Nov. 14, 2012 at 12:42

FIM Securities' Michael Schroder said he expects sales “will not be massive”, predicting between 1 and 3 million of the new Lumia pair to be sold, which is at best on a par with the 2.9m Lumias Nokia shifted in Q3.

At least from Nokia's pov these are rather more expensive to buy...

markrich  Nov. 14, 2012 at 13:14

Elop's strategy will fail within the planned 2 years. The company is selling off assets to keep itself afloat too often. Windows Phone 8 will pick up some Windows 8 and Windows RT users but it's not going to be enough. The board will eventually have to concede defeat and enter into an alliance with another firm, probably M$, or an outright sell. iOS and Android will continue to hold the main sales for some time.

Pondlife  Nov. 14, 2012 at 13:32

To be fair I expect wp8 to outsell w8rt

Stelph  Nov. 14, 2012 at 13:36

Cant critisise Microsoft and Nokia for skimping on the marketing anyway, I think between the Lumina, Windows 8 and the surface its almost a constant stream of MS based adverts on the TV at the moment.

Will have to sit back and see how it all pans out i guess

lutin  Nov. 14, 2012 at 13:38

Even though I'm not buying one, I still want these phones to succeed. I think the 920 looks fantastic. Love the camera on it. The main negative from the reviews seems to be that it's heavy, which would wouldn't be much of an issue for me personally (I'M REALLY STRONG).

Anyhow, I hope you lot all buy the 920. That is all.

Pondlife  Nov. 14, 2012 at 15:20

Reading about issues with the Nokia 920 battery now, not a new problem for Nokia wonder if this one will be solvable with a software update. Seems rather variable, though hard to say if they are using them the same. Tricky to get useful data I'd say

http://www.wpcentral.com/nokia-lumia-920-windows-phone-experiencing-battery-life-issues

satchef1  Nov. 15, 2012 at 13:04

NFC seems to be too blame. People reporting that if you turn it off, battery life is a lot better. Could be why many reviewers didn't pick up on it - a lot of them turn things like that off for battery life tests.

Seems they've done a U-Turn on exclusivity for the 920. Supposedly the handsets that Clove and Expansys got weren't grey imports - they came direct from Nokia. Was really quite tempted to order one, but I'm still trying to shift this Note 2.

lutin  Nov. 15, 2012 at 13:23

NFC seems to be too blame. People reporting that if you turn it off, battery life is a lot better. Could be why many reviewers didn't pick up on it - a lot of them turn things like that off for battery life tests.

Seems they've done a U-Turn on exclusivity for the 920. Supposedly the handsets that Clove and Expansys got weren't grey imports - they came direct from Nokia. Was really quite tempted to order one, but I'm still trying to shift this Note 2.


You think it would be that much better than the Note 2?

Pondlife  Nov. 15, 2012 at 13:30

Some blaming nokia drive in background, some at&t (so at least that would be an issue) one said even with nfc, tiles not syncing and drive off he still had issues. A lot saying that they run better after full discharge and charge..

Odd, although maybe just not direct from Nokia uk?

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