That October 22 event Nokia's been teasing over the past week or so? Turns out it'll be taking place in Abu Dhabi, and is being hailed as a full-blown Nokia World.
We thought Nokia's annual event was no more after last year saw it downscaled and nothing had been heard at all about a 2013 running, but now it's back, and as grand as ever it seems.
The question, of course, is whether it's a last hurrah for Nokia World, with Microsoft set to assume full control of the company's smartphone operations anytime soon.
But that remains to be seen, and for now let's focus on this year's show. When Nokia teased the October 22 event last week, the desert setting led to speculation that the venue could be somewhere in the Middle East.
Well, turns out the rumours were spot on. As was the case last week, Twitter was the medium used to share the news with the world, and again there was a mix of buzzword-y hashtags and marketing one-liners.
“At Nokia, we believe in technology that brings people closer”, the tweet reads, while once again we're given the hashtag #innovationreinvented.
So what'll Nokia have to show off? That's easier to answer, at least in terms of the headline announcements: both the Lumia 1520 phablet and Sirius tablet (or the Lumia 2520?) will be in attendance.
But with past Nokia Worlds having seen multiple new devices launching, we're now thinking just two announcements would be a fairly small haul this time around. That said, we can inevitably look forward to some Asha feature phone action, but hopefully that ain't all.
Exciting stuff, plus we got through the whole story with just one mention of the word “Microsoft”. Impressive.