Apple's iOS App Store and Google's Android Market may be getting all that attention, but Nokia's Ovi Store has itself been ticking over quite nicely, thankyou very much.
Nokia has just dished up a whole swathe of new stats to prove its point, as well as give a fresh slant on how ditching Symbian is not quite as simple as turning out the light and closing the door.
Nokia no doubt intends for Windows Phone developers to start pushing their apps onto the Ovi Store later this year, but in the meantime the figures don't make for bad reading as they are.
The Nokia community worldwide are gobbling up in the region of five million downloads a day, with a total of 158 developers in 41 different countries having seen their apps hit the magical one million downloads mark.
Indeed, the combination of a 200 million-strong smartphone user base and the convenience of operator billing through a total of 112 different operators in 36 markets is clearly a winning formula for Nokia, and has been the catalyst behind the Ovi Store's eight-fold expansion in the past year alone.
Side-stepping the potentially thorny issue of Symbian's long-term future, Nokia sees in-app billing (currently being beta tested) and the evolution of the basic Series 40 operating system as the next steps in taking the Ovi Store forward.
We're used to thinking about the concept of a 'third ecosystem' in terms of OS market share – that's certainly what both Nokia and Microsoft have in mind for their Windows Phone alliance. Yet Nokia might actually be doing itself a disservice here, as – looking at its app store at least – it's pretty clear the Finns are already there.