Nokia's downturn in fortunes around the globe has been well documented, but you don't hear too much about how much market share it's given up in the US.
That's because it never had much market share to begin with, but Stephen Elop's Finnish posse have a plan to change that, and it amounts to three simple words: sell cheap phones.
In a recent interview with Business Insider, Nokia's head of North American sales Chris Weber revealed the genius plan and promised "one of the greatest turnaround stories in history".
Well, it wouldn't quite be the D-Day landings, but given Nokia's recent struggles, achieving success in a market it has never had much joy in would actually rank as a pretty significant achievement.
Weber didn't get into too many specifics, but he did confirm that Nokia is working on a number of Windows Phone handsets, and that several will take the fight to Android by undercutting the entry-level Android handsets on price.
Sounds like a reasonable strategy, but in the end it all comes down to how good the phones actually are, and whether the Windows Phone ecosystem can mature into a serious rival to Android and iOS.