Nokia's plan to conquer the US: low prices

Nokia's plan to conquer the US: low pricesNokia's downturn in fortunes around the globe has been well documented, but you don't hear too much about how much market share it's given up in the US.

That's because it never had much market share to begin with, but Stephen Elop's Finnish posse have a plan to change that, and it amounts to three simple words: sell cheap phones.

In a recent interview with Business Insider, Nokia's head of North American sales Chris Weber revealed the genius plan and promised "one of the greatest turnaround stories in history".

Well, it wouldn't quite be the D-Day landings, but given Nokia's recent struggles, achieving success in a market it has never had much joy in would actually rank as a pretty significant achievement.

Weber didn't get into too many specifics, but he did confirm that Nokia is working on a number of Windows Phone handsets, and that several will take the fight to Android by undercutting the entry-level Android handsets on price.

Sounds like a reasonable strategy, but in the end it all comes down to how good the phones actually are, and whether the Windows Phone ecosystem can mature into a serious rival to Android and iOS.

Read more about: Windows Phone

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JanSt / MOD  Aug. 14, 2011 at 17:10

Compal is shipping 2 million wp7 devices to Nokia in September

That's right, the first Nokia WP7 devices are made by Compal

Betas  Aug. 14, 2011 at 20:35

@jan - Utter disgrace. Nokia were one of the few electronics makers who still made their kit close to r&d i.e. in Finland or Hungary but seems everyone is moving production to the far east. Gone are days of proud European smartphones and build quality.

JanSt / MOD  Aug. 14, 2011 at 20:42

I totally agree. Wtf? Anyone else smell Microsoft's breath?

JanSt / MOD  Aug. 14, 2011 at 20:42

I totally agree. Wtf? Anyone else smell Microsoft's breath?

admin28  Aug. 14, 2011 at 21:41

Well said beta, Nokias are known for build quality - as in good quality microphone, speakers and call quality. I'm disgusted by the Galaxy S2 the supposed 'best phone', my old Nokia N95 **** all over the S2 when it comes to everyday use - i.e. speaker phone quality. I'm genuinely concerned about what I'm going to buy now that WP is Nokias top end OS! I sincerely hope they keep bringing out Meego OS phones even though they said they would not.

JanSt / MOD  Aug. 16, 2011 at 11:52

Have to agree - in many regards the new and much hyped smartphones are stinkers. Imagine pre-iphone, Nokia or anyone else had tried to sell a phone for 500 bucks with a flimsy battery cover, or a phone with wifi that only works when the phone's right beside the router... etc etc....

Ofcom recently recommended dumbphones over smartphones for Britain's rural population. Imho, that recommendation should have been more general. Anyone who seriously relies on calls and isn't always near a landline should have a dumbphone for emergencies. I can't say how many times a 19 buck Nokia saved our butt over the last 4 years. Also, I still have an E61 and E71 which have also shown useful when some oh-so superior smartphone decided to fail.
I love a good gadget, but on a smartphone to toy scale many of today's hyped devices are clearly on the toy scale. The appstores, eg, clearly copy the Barbie marketing principle. A bare Barbie is useless, but wait until the kid asks for dresses and other extras - kerching. A lot of "inferior" devices do things out of the box that Android, webOS and iOS can barely do after a long visit to the appstore.
We have been tesco-fied. You go in to buy 1 thing and on the way to the till you pick up 10 other bits...none of them "what they used to be", but all shiny and bright...


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