According to analysts, tablet manufacturers need to be taking a page out of the Amazon Kindle Fire’s book, particularly with regards to price. There are growing rumours that Google’s Nexus tablet, for example, might be gunning for the Amazon Kindle Fire.
Asus, too, is going down the budget route, with a 7in tablet that absolutely does not scrimp on ye olde specs.
At CES 2012 (where else?), Nvidia CEO Jen-Hsun Huang and Asus boss Jerry Shen teased a nameless tablet that’ll cost a fraction of the price of the Asus Transformer Prime.
The Asus Transformer Prime 7in (as it may or may not be called) will feature a 1280x800 resolution and quad-core Tegra 3 chip. It’ll take advantage of Nvidia Tegra 3’s DirectTouch technology, which converts touch inputs from analogue to digital for improved detection and an overall improved experience.
Huang explained that the technology is powered by Tegra 3’s fifth core, one he brilliantly describes as the “ninja core”.
The best part, however, is that the Asus Transformer Prime 7in will cost just $249. Bloomin’ ‘eck.
And, as an added bonus, it was also announced that Ice Cream Sandwich (Android 4.0) is on its way to Asus Transformer Prime owners, a few days ahead of its planned January 12 release. Sweet.