Nvidia boss not pleased with Android tablet sales

Nvidia boss not pleased with Android tablet salesStart talking about all those fancy new Android tablets and it won't be long before you're dutifully mentioning their “Nvidia dual-core Tegra 2 processors”, which seem to be a feature in just about all of them.

So you'd think the boss of said Nvidia would be a voice worth listening to, and when he lists a whole host of issues holding Android slates back, it might be worth noting.

Speaking to CNET late last week, Nvidia CEO Jen-Hsun Huang blamed everything from marketing to price to the availability of apps in explaining why Apple's iPad continues to enjoy a massive sales advantage over every other tablet out there, even the new generation of Android superstars.

“It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem,” Huang said. In other words, they cost too much and nobody knows how to sell their benefits to potential customers.

Huang also questioned why other tablet makers weren't following Apple's pattern with the iPad of offering an entry-level Wi-Fi option that comes in cheaper than the 3G version – a fact that's helping the iPad 2 to undercut the majority of the tablet market.

“The baseline configuration included 3G when it shouldn't have,” he said. “Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones.”

He wasn't done, however. “And it's a software richness of content problem,” he added, referring to the number of tablet-friendly Android apps, a point hammered home by Steve Jobs when announcing the iPad 2.

Of course, Huang did still remember to do a bit of schmoozing – no surprise considering his company has a vested interest in the success of many of the iPad 2's rivals.

“But those problems are all getting solved. The rate at which these Honeycomb Tegra 2 tablets are being improved is really stunning. I think all of the manufacturers have now recognised that and readjusted their plans,” he said.

Well, isn't that nice...

Read more about: Android

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 1 comment

Stelph  May. 17, 2011 at 12:07

Nvidea also have to sholder some of the blame, they are pushing the development of the Tegra platform too fast really (Tegra 2 and 3 both coming out this year) so manufacturers who have to spend the time developing the devices and smooting out the Android experience are having to work at a feverish pace!

Personally I think Nvidea should have missed Tegra 2 and focused on Tegra 3, as nice as the Tegra2 chip is it cant cope with 1080p or even high bit-rate 720p and doesnt seem to improve that much on the battery life of the single chip solutions out there. It would have been much better to wait till the chip was a "play everything solution" (i.e. could playback blu-ray rip equivalents) and release that


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