Start talking about all those fancy new Android tablets and it won't be long before you're dutifully mentioning their “Nvidia dual-core Tegra 2 processors”, which seem to be a feature in just about all of them.
So you'd think the boss of said Nvidia would be a voice worth listening to, and when he lists a whole host of issues holding Android slates back, it might be worth noting.
Speaking to CNET late last week, Nvidia CEO Jen-Hsun Huang blamed everything from marketing to price to the availability of apps in explaining why Apple's iPad continues to enjoy a massive sales advantage over every other tablet out there, even the new generation of Android superstars.
“It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem,” Huang said. In other words, they cost too much and nobody knows how to sell their benefits to potential customers.
Huang also questioned why other tablet makers weren't following Apple's pattern with the iPad of offering an entry-level Wi-Fi option that comes in cheaper than the 3G version – a fact that's helping the iPad 2 to undercut the majority of the tablet market.
“The baseline configuration included 3G when it shouldn't have,” he said. “Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones.”
He wasn't done, however. “And it's a software richness of content problem,” he added, referring to the number of tablet-friendly Android apps, a point hammered home by Steve Jobs when announcing the iPad 2.
Of course, Huang did still remember to do a bit of schmoozing – no surprise considering his company has a vested interest in the success of many of the iPad 2's rivals.
“But those problems are all getting solved. The rate at which these Honeycomb Tegra 2 tablets are being improved is really stunning. I think all of the manufacturers have now recognised that and readjusted their plans,” he said.
Well, isn't that nice...