O2 announces super-complex 4G ‘Pay & Go Go Go’ options

O2 announces super-complex 4G ‘Pay & Go Go Go’ optionsI seriously hate O2’s marketing at the moment. Presumably “Be more dog” is the kind of “zany” thing they think proves they’re down with the kids (“LMAO!”), and now we’re being treated to… sigh… 4G Pay & Go Go Go.

Yes, O2 has announced its 4G PAYG tariffs (available now, if you fancy), and while the accompanying PR blurb says it’s “even easier for customers”, it’s pretty much as convoluted as PAYG gets.

O2 sticks with its policy of rewarding long-term PAYG customers, so the initial allowance creeps up after three months, and again after half a year.

I don’t know about anyone else, but to me that stinks of being treated like a third-rate citizen from the off, and only after six months do you truly start to get your money’s worth. Or maybe that's just me.

In any case, initially, a £15 O2 4G top-up gets you 75 minutes, 500 texts and 500MB of data. Those figures double after three months, so that’s 150 minutes, 1,000 texts and 1GB of data.

Incidentally, customers who’ve been with O2 for three months or longer can skip straight to the double allowance. Ok, that seems fair enough.

Finally, when you hit the six month mark, your O2 4G PAYG allowance rises to include unlimited texts (as if 1,000 per month = 33 per day weren’t enough), though you’re still looking at 150 minutes and 1GB of data.

In addition, you can grab various O2 4G bolt-ons, including 100MB for £3 (recurring monthly), 500MB for £6 (recurring monthly), or 1GB for £10 (one-off or recurring monthly).

And as if all that wasn’t confusing enough, you can set your £15 monthly payment to come off each month automatically, a bit like, y'know, being on contract.

We’re promised that O2 4G Mobile Broadband tariffs will be announced next month. Presumably it’ll be half price after 3.4 months if you stand on your head and rub your belly with three hands while doing a Sean Bean impression.

Read more about: O2

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 1 comment

tapi  Nov. 1, 2013 at 15:31

In the case of being treated third rate from the off, they're damned if they do, damned if they don't.
Many people hate being loyal (or at least, long-term) customers yet unable to take advantage of newer rates/introductory offers, and many get tired of the constant switching in order to keep on the better deals.
When someone like O2 does this, it's a valid response to say 'hey, why am I paying more for the same service' at the beginning, but it is just rewarding customer loyalty.
The only way they'd avoid all of this is if there were no introductory rates or loyalty bonuses. But then they'd never get or retain customers!


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