O2 has announced that its 4G LTE offering will go live on August 29, with the fun and games to kick off initially in London, Leeds and Bradford before a wider rollout.
It means EE finally has some meaningful competition in the high-speed mobile data stakes after the best part of a year of having the 4G market in the UK all to itself.
That head start is best illustrated by the fact that while O2 is talking about its first three LTE-enabled locations, EE is closing in on 100 and has now launched a "double-speed" LTE package too.
Still, you've got to start somewhere, and O2 says the initial lucky trio will be joined by a further ten cities before the end of the year: Birmingham, Newcastle, Glasgow, Liverpool, Nottingham, Leicester, Coventry, Sheffield, Manchester, and Edinburgh.
As for specific tariffs and what they give you, O2 hasn't revealed its gameplan in full just yet, but has said its cheapest deal will cost you £26 per month – £5 more than EE's entry-level SIM-only deal.
O2 will have in the region of 20 4G handsets to choose from at launch, though that won't include the iPhone 5, since it doesn't support the bandwidth spectrum O2 has nabbed for its LTE offering.
Aside from its core smartphone packages, O2 will also offer 4G mobile broadband dongles, 4G tablets and standalone 4G modems.
“The full potential of 4G is as yet unexplored, but what we can be sure of is that it will allow for a whole new world of opportunity that people are now ready for,” O2 boss Ronan Dunne said in launching the service.
Via Mobile Today