We’re hearing that an O2 scheme to help save our beloved environment has been a rip roaring success, far exceeding the network’s expectations. Beautiful.
Specifically, O2 is selling the HTC One X+ without a charger. Buyers simply receive a USB cable, though a charger is available for a (presumably) small surcharge. EDIT: yeah, it’s £2.62.
The network stresses: “O2 is not making money from selling the charger separately.”
Team Dunne reckons around 70% of people already have a charger, with an estimated 100 million unused chargers in the UK. “That's equivalent to the weight of 1000 London buses and enough copper wire and plastic to wrap around the O2 arena 200,000 times,” says the network on its online shop.
O2 reveals that a whopping 82% of customers opted to take the HTC One X+ without a charger, exceeding its target of 70%.
“The results of the trial demonstrate a clear willingness among consumers to consider and respond to the environmental argument for taking a phone charger-free," barked Ronan Dunne, O2’s CEO.
"I now hope that as a result of this study the rest of the industry will now consider joining us in our campaign to take chargers out of the box for good.”
via: O2 news