We’re far from alone in yawning at the Android/iOS duopoly when it comes to smartphone operating systems, but with consumers still seemingly reluctant to make the jump to Windows Phone (or, eh, BlackBerry 10), things probably won’t change any time soon. Or will they?
Microsoft and Telefonica (the Spain-based latter owning UK network O2) have teamed up to shove Windows Phone down your gullet. Open wide, lads.
The announcement is made in a meaty press release straight outta Madrid, with Telefonica throwing around words like “commitment”, “balance” and “alternatives”.
In particular, we’ll see Telefonica getting behind Windows Phone 8 in the UK (hey, that’s us!), Germany, Spain, Mexico, Brazil and Chile.
The precise details of the arrangement are unknown (heck, there must be something in it for Telefonica), but presumably Microsoft threw a few bucks around to grease the Windows Phone wheels.
The press release screams: “With this arrangement Telefónica reinforces its commitment to improve the current balance of mobile operating platforms on the market, encouraging it to be more diverse and less of a duopoly.
“The company is enhancing its commercial offering, bringing compelling alternatives to customers from the ecosystem of smartphones on the market.”