O2 and Microsoft reach ‘strategic marketing agreement’ to 'promote and foster' Windows Phone

O2 and Microsoft reach ‘strategic marketing agreement’ to 'promote and foster' Windows PhoneWe’re far from alone in yawning at the Android/iOS duopoly when it comes to smartphone operating systems, but with consumers still seemingly reluctant to make the jump to Windows Phone (or, eh, BlackBerry 10), things probably won’t change any time soon. Or will they?

Microsoft and Telefonica (the Spain-based latter owning UK network O2) have teamed up to shove Windows Phone down your gullet. Open wide, lads.

The announcement is made in a meaty press release straight outta Madrid, with Telefonica throwing around words like “commitment”, “balance” and “alternatives”.

In particular, we’ll see Telefonica getting behind Windows Phone 8 in the UK (hey, that’s us!), Germany, Spain, Mexico, Brazil and Chile.

The precise details of the arrangement are unknown (heck, there must be something in it for Telefonica), but presumably Microsoft threw a few bucks around to grease the Windows Phone wheels.

The press release screams: “With this arrangement Telefónica reinforces its commitment to improve the current balance of mobile operating platforms on the market, encouraging it to be more diverse and less of a duopoly.

“The company is enhancing its commercial offering, bringing compelling alternatives to customers from the ecosystem of smartphones on the market.”

Read more about: Windows PhoneO2

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10 comments

JanSt / MOD  Jun. 27, 2013 at 14:12

Funny - Friday I spoke with a local O2 store manager. He said, "WP is really taking off now - selling really well blah blah..." So, he was probably fresh from the seminar?!?
Mind you, O2 Ireland has just been bought by Three...

mrew42  Jun. 27, 2013 at 14:27

I've seen a couple of guys in my building with WPs. But they don't work in Technology Services.
:p

JanSt / MOD  Jun. 27, 2013 at 16:24

Just popped in CPW here in town. Friend works there - says, interest in Lumia 925 is massive...
Nokia priced the 925 a tad more realistically. Cheaper than 920 on Vf and O2. In fact, cheaper than most current Android flagships. So, here at least they learned a lesson from previous Lumia launches (and, cough, from Blackberry's comeback)

Stelph  Jun. 27, 2013 at 16:55

Windows Phone is certainly interesting and a consideration for the future, certainly if the quality and availability of apps was equal between iOS, Android and WP then I would probably rank WP the best since playing with it it is quite intuitive with the tiles making it easier to "glance" at information, without creating the convoluted mess that Android is. That being said, until that happens iOS still rules the roost in my opinion due to the fact it has the largest number of high quality apps and unless WP/Nokia brings a killer feature set with a future phone I cant see them stealing too much from Apple (unless they really mess up the iPhone 5s pricing)

mightyforest  Jun. 27, 2013 at 18:35

if you mean mess up the pricing by announcing the new iphone at over £500 then its an almost certainty isn't it?

JanSt / MOD  Jun. 27, 2013 at 18:58

Yeah, stelph - what was that about?! :p

With you though... Am actually considering some WP8 device. Done with Android. And done with the wait for a jailbreak for iOS every 6 months or so.
Tizen? Looks like Touchwiz with round icons. Brrrre... BB10? May as well buy a cheap Nokia N97... We're going backwards!

JanSt / MOD  Jun. 27, 2013 at 18:59

We had more choice 5 years ago. Slower, less powerful devices, but more choice.

Stelph  Jun. 28, 2013 at 09:44

Yeah, stelph - what was that about?! :p


Well I meant if the price goes up again, but I see your point, with the current market even coming in at the same launch price as the iPhone 5 would be pricing above the current market. That being said im sure the 5S will come with a "magical" price drop to £499

Stelph  Jun. 28, 2013 at 09:46

Yeah, stelph - what was that about?! :p

With you though... Am actually considering some WP8 device. Done with Android. And done with the wait for a jailbreak for iOS every 6 months or so.
Tizen? Looks like Touchwiz with round icons. Brrrre... BB10? May as well buy a cheap Nokia N97... We're going backwards!


Agree, WP8 and Nokia seems to be the only one thats actually trying to innovate atm, Android is stuck in "make it bigger and thinner" mode, iOS's prices are just too high at the moment, and im yet to be convinced by the other brands unfortunalty until Blackberry come out with a dual sim version of BB10 or Tizen or on of the others comes out with something truely revolutionary (a replacable back cover doesnt count)

JanSt / MOD  Jun. 28, 2013 at 10:23

Yep. WP aside, I still have the Yota on my radar. But Q4 in Russia probably means 2014 or never in these parts.

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