I was at a concert last week when a friend of mine (the kind of guy who would need a surgical procedure to remove his phone from his hand) took out his iPhone and exclaimed he had no signal. Another friend offered his and nodded to the same issue.
And so it began. All over, came in reports of people losing their service, unable to text or call people, let alone surf the web.
People took to Twitter in droves demanding O2 compensate them and some even said the company was in breach of contract (which, unfortunately for them, it wasn't since O2 has a clause in deals to protect itself against such eventualities.
Anyway, it left such a nasty taste in many a mouth that O2 really had to do something to rectify the issue - and it has. All customers who were affected will get three days' worth of their contract back. Or ten percent of their bill - which works out the same.
The problem here is that O2 had nobody to blame. For example, if you look at the BlackBerry debacle back in October last year, that was cross network and the finger could be (and was) firmly pointed at RIM. But here, it was O2's technical cock-up and it and it alone could win its customers' support back.
Some people still aren't happy - just take a look at Twitter and people are feeling they should be compensated more than just a like for like replacement of cash for the time lost. But looks like this is all they will get.
At least it's all encompassing - Pay & Go users will get a 10% bonus on their next top up (which is commercially quite a good idea because it encourages them to top up even more to get a higher saving.) And £10 vouchers for in-store.
Were you affected and what do you think? Is £10 enough? Thoughts, as always, below please.