O2 rethinks its 4G pricing strategy (updated)

O2 rethinks its 4G pricing strategy (updated)The great 4G Battle is well and truly on in the UK, with Three Mobile now the only network (not including MVNOs) not to have launched its 4G service.

Less than four months after rolling out its particular brand of 4G, O2 has had a rethink and ultimately slashed its prices. Can’t argue with that.

Looking at O2 4G Simplicity prices firstly, all three options carry unlimited minutes and texts, while you can opt for 1GB (£21PM), 5GB (£26PM) or 8GB (£31PM) of data per month.

Those first two are down a fiver, and it’s worth noting that the proposition on the latter two will drop to 3GB and 5GB respectively after February 28 next year.

As for O2 4G Refresh plans (that’s where you pay a separate monthly fee for your phone with a view to switching handsets regularly), they also offer unlimited minutes and texts, and come in at 1GB (£17PM), 5GB (£22PM) and 8GB (£27PM). Again, the data offering on the last two will drop to 3GB and 5GB after February 28.

I'm waiting to chat with an O2 advisor right now, but assume that you’ll keep the higher allowance (5GB or 8GB) beyond February 28 if you sign up now. EDIT: the advisor I spoke to was completely useless, and repeatedly insisted that he couldn't comment on future deals. Brilliant.

Furthermore, if you're already on a 3G tariff with at least 1GB of data, you can upgrade to O2 4G at no extra cost. Of course, you'll need a 4G-ready handset. EDIT: Apparently it's still £5 for the bolt-on. We're currently trying to track down the source of this hideous misinformation so we can give him/her the hiding they so richly deserve. FURTHER EDIT: Possibly applies only to customers with direct contracts with O2. The closest O2's useless Live Chat advisors got to giving me an answer was: "Yes, you can but depending on tariffs you choose which is of £17 and £21."

For more info, hit up O2 4G tariffs.

Read more about: O2

Add a comment
14 comments

JanSt / MOD  Dec. 12, 2013 at 13:14

Here: Vodafone Ireland introduced 4G launch offer for prepay customers. Included: Spotify Premium with.... gulp.... 500MB data hahahaha They are such misanthropes!

IndianaBlues  Dec. 12, 2013 at 13:24

"Furthermore, if you're already on a 3G tariff with at least 1GB of data, you can upgrade to O2 4G at no extra cost. Of course, you'll need a 4G-ready handset."
I'm on a 3G tariff with 1GB data...but online am still being asked to buy a £5 bolt-on to get 4G-goodness.

lcurdie / MOD  Dec. 12, 2013 at 13:43

"Furthermore, if you're already on a 3G tariff with at least 1GB of data, you can upgrade to O2 4G at no extra cost. Of course, you'll need a 4G-ready handset."
I'm on a 3G tariff with 1GB data...but online am still being asked to buy a £5 bolt-on to get 4G-goodness.


Interesting. Have you tried chatting to them? Let us know how you get on!

Mattevansc3  Dec. 12, 2013 at 13:54

Slight correction, Three have launched their 4G network, its on their website and the deakl was posted a few days ago
http://www.hotukdeals.com/deals/unlimited-4g-three-from-12-90-three-1746746

IndianaBlues  Dec. 12, 2013 at 14:03

"Furthermore, if you're already on a 3G tariff with at least 1GB of data, you can upgrade to O2 4G at no extra cost. Of course, you'll need a 4G-ready handset."
I'm on a 3G tariff with 1GB data...but online am still being asked to buy a £5 bolt-on to get 4G-goodness.


Interesting. Have you tried chatting to them? Let us know how you get on!


Thanks Lewis - do you have the original link that states existing customers can get it free? I'd like to have something other than Mobot to back me up when I speak to them :)

lcurdie / MOD  Dec. 12, 2013 at 14:15

"Furthermore, if you're already on a 3G tariff with at least 1GB of data, you can upgrade to O2 4G at no extra cost. Of course, you'll need a 4G-ready handset."
I'm on a 3G tariff with 1GB data...but online am still being asked to buy a £5 bolt-on to get 4G-goodness.


Interesting. Have you tried chatting to them? Let us know how you get on!


Thanks Lewis - do you have the original link that states existing customers can get it free? I'd like to have something other than Mobot to back me up when I speak to them :)


Something other than Mobot? Good lord ;)

"The big news though is that some O2 3G customers will receive an upgrade to the firm's 4G network at no extra cost. To qualify for the 4G upgrade you'll need to be on a tariff with at least 1GB of data per month and have a 4G-ready handset.

"If you're on the right tariff, but are still languishing on a 3G mobile O2 will allow you to upgrade to its Refresh contract, giving you a 4G phone and 25% off your remaining line rental." - TechRadar

"Existing customers can also benefit from the new price structuring. Those on a 3G price plan with 1GB of data and a 4G-ready handset can transfer to a 4G tariff at no extra cost." - Pocket-Lint

Good luck!

lcurdie / MOD  Dec. 12, 2013 at 14:20

Slight correction, Three have launched their 4G network, its on their website and the deakl was posted a few days ago
http://www.hotukdeals.com/deals/unlimited-4g-three-from-12-90-three-1746746


Limited to 3,000 customers though, right?

http://www.3g.co.uk/PR/Dec2013/threes-4g-network-is-live-but-limited.html

IndianaBlues  Dec. 12, 2013 at 15:04

Just spoke to customer services, still £5...

lcurdie / MOD  Dec. 12, 2013 at 16:37

Just spoke to customer services, still £5...

Gah. Sorry, dude. Article updated. Will punch TechRadar etc. in the face on your behalf.

Treab  Dec. 12, 2013 at 17:33

Three mobile is a limited run to test the service but expanding throughout 2014 they will be going from last to first in terms of coverage... and all for nothing the other companies will be nervous...

Treab  Dec. 12, 2013 at 17:35

Indiana did you buy your contract from o2 or from another company i.e. carphone warehouse?

Treab  Dec. 12, 2013 at 17:53

Also it isn't recognised online yet call 202 for the upgrade.

IndianaBlues  Dec. 12, 2013 at 18:25

Indiana did you buy your contract from o2 or from another company i.e. carphone warehouse?

Actually you have a point - was CPW...I called 202 after trying online

Treab  Dec. 12, 2013 at 18:31

apparently its only if you bought from o2 direct,

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: