The great 4G Battle is well and truly on in the UK, with Three Mobile now the only network (not including MVNOs) not to have launched its 4G service.
Less than four months after rolling out its particular brand of 4G, O2 has had a rethink and ultimately slashed its prices. Can’t argue with that.
Looking at O2 4G Simplicity prices firstly, all three options carry unlimited minutes and texts, while you can opt for 1GB (£21PM), 5GB (£26PM) or 8GB (£31PM) of data per month.
Those first two are down a fiver, and it’s worth noting that the proposition on the latter two will drop to 3GB and 5GB respectively after February 28 next year.
As for O2 4G Refresh plans (that’s where you pay a separate monthly fee for your phone with a view to switching handsets regularly), they also offer unlimited minutes and texts, and come in at 1GB (£17PM), 5GB (£22PM) and 8GB (£27PM). Again, the data offering on the last two will drop to 3GB and 5GB after February 28.
I'm waiting to chat with an O2 advisor right now, but assume that you’ll keep the higher allowance (5GB or 8GB) beyond February 28 if you sign up now. EDIT: the advisor I spoke to was completely useless, and repeatedly insisted that he couldn't comment on future deals. Brilliant.
Furthermore, if you're already on a 3G tariff with at least 1GB of data, you can upgrade to O2 4G at no extra cost. Of course, you'll need a 4G-ready handset. EDIT: Apparently it's still £5 for the bolt-on. We're currently trying to track down the source of this hideous misinformation so we can give him/her the hiding they so richly deserve. FURTHER EDIT: Possibly applies only to customers with direct contracts with O2. The closest O2's useless Live Chat advisors got to giving me an answer was: "Yes, you can but depending on tariffs you choose which is of £17 and £21."
For more info, hit up O2 4G tariffs.