Part of the appeal of the Google Nexus 7 tablet in the UK is that with Amazon's Kindle Fire still not on sale here, it's a unique concept. It arrives as a tempting new gadget all on its own, significantly smaller and cheaper than the market-dominating iPad.
But what about a 10-inch Nexus? Could an Android Jelly Bean-powered Nexus 10 built by Asus and launched at a similar ultra-competitive price to its smaller sibling get under Apple's skin? You get the feeling it could.
DigiTimes' sources in the touch panel manufacturing industry are claiming AU Optronics and Wintek have been lined up as display suppliers for the so-called Nexus 10.
Both firms are already prominently involved in the supply of the Nexus 7's 7-inch panels, and both are existing display suppliers for Asus' other non-Nexus Android tablets too.
Talk of a larger-screened Nexus 10 is purely speculation at this stage, but considering the Nexus 7 took just four months to go from concept to delivery, it certainly wouldn't take the concerned parties long to get the idea off the ground.
And given how Google is clearly using the Nexus 7 partly as a developer template to help speed up the creation of Android apps aimed at larger screens, it would almost make no sense not to follow up with a 10-inch variant.