With countless mobile plans and bolt-ons and incentives out there, the lines between PAYG and SIM only get blurrier by the day. It can’t be easy for Joe Consumer.
With that in mind, UK network Three has gone back to basics, where you throw some bucks on your phone and things cost, like, a fixed amount. Simple. But what about value?
Three’s new take on PAYG is called, simply, 3-2-1, with calls costing 3p per minute, texts 2p, and data 1p per MB.
At a glance, it’s not easy to tell if that offers much in the way of value, so bear with me as I do a quick comparison with giffgaff.
The £10 giffgaff goodybag now offers 500 minutes, unlimited texts and 1GB of data. Thirty texts a day seems pretty reasonable, so lets call that 1,000.
So, on Three’s 3-2-1, 500 minutes costs £15, 1,000 texts equates to £20, and 1GB data would set you back a further £10. That’s £45 in total. Uhm… have I made a mistake somewhere?
Actually, to be even fairer, we'd compare to giffgaff's PAYG prices, which weigh in at 10p per minute, 6p for a text and 20p for 20MB of data (more detail here).
Right, I'm off before I get snowed under and pen an impromptu 6,000-word guide to UK PAYG prices.
In summary, Three's 3-2-1 is fine if you're a moderate user, but if you need more to get you through the day, you're probably better off looking at some sort of monthly SIM only thing.
via: Three blog