It’s official: Amazon Kindle Fire for $199

It’s official: Amazon Kindle Fire for 9“From Kindle, Fire is born.” That’s how Amazon CEO Jeff Bezos concluded the Kindle Fire unveiling just a few minutes ago. It is without doubt the cheesiest line I’ve heard in a long time, and I furging love it.

Various leaks over the past few weeks had given the proverbial game away almost in its entirety, but it was still quite exciting hearing it come straight from the horse’s mouth. Not that I’m calling you a horse, Jeff.

For what seemed like hours (it was barely 30 minutes in reality), Jeff talked about the various Amazon services, as well as showing off the spanking new $79 Kindle, the keyboardless Kindle Touch, and the Kindle 3G. They look pretty impressive too.

But you know what we really came to hear about, Jeffrey Preston Jorgensen.

The Amazon Kindle Fire will have a 7in display, dual-core processor, completely customised Android-based UI, and looks a lot like a BlackBerry PlayBook. But hell, we knew all that already.

Ooh, there’s a Gorilla Glass display. We didn’t know that, did we? Nice. So the Amazon Kindle Fire’s screen will be able to handle a bit of rough.

Jeff was understandably keen to big up Amazon’s Cloud storage, meaning you can delete stuff from your Kindle Fire whenever you like and easily get it back.

Amazon Silk “dynamic split” web browsing will offer a faster experience too. "It'll seem like a traditional browser, just a lot faster and a lot better than you're used to working with."

All that for $199. Not. Bad. It'll start shipping on November 15.

We’re currently awaiting a press release from Amazon UK. Should have an update shortly…

image: The Guardian

Read more about: Amazon Kindle FireAndroid

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matt101101 / MOD  Sep. 28, 2011 at 16:43

Apple, your easy run at the top, has just ended.

Wookie1  Sep. 28, 2011 at 17:12

Not available in the UK for the forseeable future according to today's announcements. **** you Amazon.

TJ Skywasher  Sep. 28, 2011 at 17:15

They'll sell a few but it's still only a 7 inch cheaper tablet with less features than the iPad. 8GB, only Wifi, LCD screen, you get what you pay for.

Treab  Sep. 28, 2011 at 17:24

& inch tablet = more portable.

8gb is light i agree but can it be expanded by a micro sd..

199.99 dollars vs 533.99 for the 16gb ipad 2 wifi...

agreed you get what you pay for

alot more for alot less.

TJ Skywasher  Sep. 28, 2011 at 17:28

A lot more for a lot less??? What exactly do you get more of for a lesser price? Agree that the price is better than the iPad and probably the main reason most people will buy it, but so far I can't see how the actual product beats the iPad.

Treab  Sep. 28, 2011 at 17:30

well lets see. access to amazons own movie/music store which is cheaper and works better than itunes.

it may only have half the hdd but is backed up with amazons cloud system which is plenty.

a 10" device is bigger and more awkward to carry but a 7" is far easier.

plus for the cost i could go on a nice holiday as well.

matt101101 / MOD  Sep. 28, 2011 at 17:34

However much I like winding up Treab :p, I have to agree with him. $ for $, this new Amazon Tablet is far better value than an iPad. Also, with the 10" Amazon tablet widely leaked to be arriving in early 2012, that gives Amazon not only a better value product, but a wider product portfolio as well.

I think the key point Treab's trying to make is, value. Yes the iPad is better specced, but not $300+ better specced, for the cheapest model.

Treab  Sep. 28, 2011 at 17:38

you have never wound me up :p you dont know how :p

Treab  Sep. 28, 2011 at 17:42

(p.s. the above cost was from amazon (marketplace but completed by amazon)) from apple to new york starts at 499 with taxes was upto 543...

matt101101 / MOD  Sep. 28, 2011 at 17:58

I might import one of these Amazon Tablets, give it to my mum for xmas (after I've had a play hehe :p). She loves her Kindle ATM but a bigger, colour screen with access to all her books can't be a bad thing :)

Treab  Sep. 28, 2011 at 18:17

oh yeah where from matty the fatty :p

matt101101 / MOD  Sep. 28, 2011 at 18:27

Via an american address, I have friends who moved over there who'd happily take delivery then forward it on to the UK. Treab the....Tree ;)

Treab  Sep. 28, 2011 at 18:32

what shocks me more about the last comment is...

"I have friends"

are you sure matty the fatty ;)

matt101101 / MOD  Sep. 28, 2011 at 18:38

Damn, someone's on fire today ;)

cicobuff  Sep. 28, 2011 at 18:39

Main achilles heel with these, no mobile internet.

Treab  Sep. 28, 2011 at 18:40

i think i need to turn the heat up :p

matt101101 / MOD  Sep. 28, 2011 at 18:47

You're a funny guy Treab, you really are ;) #HEAT

@cicobuff, I doubt many people will see that as the main problem. With many tablets being bought without 3G to save on the usually expensive price and the ease with which mobile phones can wirelessly tether nowadays, having no 3G, I think, won't be too bad. For many people the idea of paying a 2nd data contract, doesn't appeal anyway.

Treab  Sep. 28, 2011 at 18:51

tbf to coco i kinda agree with him

with the original kindle 3g having a 3g signal and no extra cost you do have to wonder if amazon havent missed a trick for the 3g option with a free option for books and then a paid for scale for music and films...

cicobuff  Sep. 28, 2011 at 18:55

I think they have missed the boat by not including 3G, it has clearly been released as a rival to the year old Barnes & Noble Nook Color ($249), at a cheaper price.

Besides the dual core processor, it has little else to offer over B&Ns offering, which also has a micro SD card slot expansion which Kindle Fire doesn't.

matt101101 / MOD  Sep. 28, 2011 at 18:57

You guys are harsh :p, Amazon are pretty much giving these away anyway :p, less than £130 for a dual core, well made, branded, tablet. Who cares if it's got 3G, it's a bloody bargain. When it (inevitably), gets hacked to fu*k by the XDA guys, it'll able to run ICS with the specs it has. A dual core ICS tablet for under £130....yes please :D!!

hard123  Sep. 28, 2011 at 18:59

Wow, now this is interesting. Im a massive skeptic of tablets, however that could be about to change with the Amazon tab. They've got the infrastructure in place to take a massive chunk of the tablet market.

Commute ? whats better than the worlds biggest Ebook repository along with one of the biggest film and music groups At potentially less than half the price of the Ipad.

$199 thats like what? £130 in English, jesus - Again they've got the infrastructure in place to allow for the unit to be making a loss, as the content will be lapped up. It doesnt even need to be that cheap in all fair slap £200 on it and its still massively enticing.

Im more excited about a piece of tech than I have been in a looooong time

Treab  Sep. 28, 2011 at 18:59

agreed it is a bargain. but again if they had 3g built in for an extra 30 or 50 dollars then recouped the cost for the network by say charging

free for books

40 cents for music

80 cents for films...

then people might be incentivised into paying a small cost for using the system as in their mind its 'only a few cents'

hard123  Sep. 28, 2011 at 19:01

Oh the notion that this device will be competing with the impressive B&N tab is a massive oversight in my opinion.

cicobuff  Sep. 28, 2011 at 19:02

As the Kindle Fire is currently getting a US release, as said their biggest competitor there is Barnes & Noble, whose Nook range really has taken away sales from the Kindle line.

There is already rumours of a new Nook Color on the way, already being a year ahead than the Kindle Fire with the original Nook Color a price drop and a new model could seriously damage sales of the Fire.

blizzard7  Sep. 28, 2011 at 19:07

- Adds cost
- Adds weight
- Takes up mobo space
- Drains battery life fast (I'm sure many of you know tech noobs who buy a Kindle and leave wireless on all the time, without knowing that it's murdering the battery).

I'm glad they didn't do a 3G model now. Focus on getting the basics right first.


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