The "flagship killer" OnePlus One caused a minor storm earlier this year, delivering on its long-discussed promise of top-of-the-range specs at a wallet-friendly price point, though it hasn’t exactly been easy to come by, largely being sold on an invite basis.
Despite that, a whopping 500,000 phones have supposedly been sold to date, and OnePlus reckons a full million is an achievable figure come the end of the year.
That’s the story over on Forbes, with speech bubbles aplenty from OnePlus’ co-founder and director Carl Pei.
OnePlus has had a tough task competing in the frankly brutal – and incredibly fickle – world of Android, and despite having a marketing budget of just $300 (mostly spent on social networking), the guys have amassed an almost cult following online.
The big talking point is of course the price, with the OnePlus One coming in at £229 for the 16GB and £269 for the 64GB. That’s roughly half the price of flagships from rivals like Samsung and LG.
But, unsurprisingly, OnePlus is making a “single-figure dollar amount” on each One sold. So how the heck will the guys make money? That is, after all, why they’re here.
Without going into too much detail, Carl says “lifestyle products” and “specialised accessories” are an obvious potential revenue stream, while the young manufacturer will also look to monetise through its in-house software and services.
The inevitable OnePlus Two has already been confirmed, and while not a great deal is known, it’s suggested that it might be a tad smaller than the 5.5in OnePlus One. It'll be interesting to see if it's similarly wallet-friendly; has OnePlus cracked a sustainable model? Time will tell.