Oh look – it's another app store. Opera, that's the web browser, has joined the app store party with the Opera Mobile Store, available directly as a featured 'speed dial' link for the 100 million-odd people who use the browser on their mobile phones.
You'll be able to shop for both free and paid applications for just about any platform – with the exception of Apple's iOS, and in 200 countries around the world.
Opera says over 15 million people hit the service during its testing phase last month and were downloading some 700,000 apps a day.
“The Opera Mobile Store presents a remarkable opportunity for mobile application developers to distribute localised content through a single, far-reaching marketplace,” says Jud Bowman, CEO of Appia, the company providing the app store infrastructure.
The service is available through both the Opera Mobile and Opera Mini browsers, and works with Java, Symbian, BlackBerry and Android operating systems.
“We plan to release support for iOS devices,” a spokesperson revealed, “where the Apple solution is utilised in order to complete the purchase and download process.” In other words, complying with Apple's demanding app purchasing regulations.
Opera says the storefront experience is customised for each user's phone based on the local language and currency, as well as the phone's operating system.