Oppo has officially announced its much-ballyhood Find 7 smartphone, and it's every bit as mental as the rumours suggested – 538ppi pixel density, anyone?
And just as the launch invite suggested, there's not just one version of the Find 7 either. If the main version is a little too much for your sensibilities there's also a lesser Find 7a with a lesser spec at a lower price.
But by “lesser” we don't mean “ordinary”: the Oppo Find 7a is still a formidable-sounding smartphone in its own right. It's just that the Find 7 itself is on a whole different level.
That crazy pixel density is achieved thanks to a 1440 x 2560-resolution on a panel measuring just 5.5in across – a notion we'd have laughed off as still far in the future just 18 months ago.
Other spec highlights that pretty much are bang on what we were expecting based on leaks and rumours include a 2.5GHz quad-core Snapdragon 801 processor, 3GB of RAM and 32GB of storage, with a microSD card slot supporting cards of up to 128GB should you need to add more.
And then there's the camera. Those rumours suggesting the Oppo 7 would come packing a 50MP camera? Well, they were partly true, and partly not.
What it actually has is a 13MP Sony IMX214 sensor with dual LED flash and f/2.0 aperture, capable of recording and playing back 4K video, plus a 5MP front-facing cam for decent-quality selfies and video chats.
The 50MP claim comes via a bit of software trickery called Super Zoom, which sees the camera fire off 10 images in rapid succession, then pick the four best to stitch into a single, super high resolution image. A gimmick? No doubt, but you should add something to the quality of your photography, even if it doesn't quite deliver “real” 50MP detailing.
The battery is a 3000mAh unit, which doesn't sound particularly stellar, but Oppo says it can be charged to 75% in just half an hour, so that's something. It launches with Android 4.3 Jelly Bean on board, with an update to KitKat hopefully not too far off.
On to the lesser Oppo Find 7a: physically it's the same size but the 5.5in display is an ordinary 1080p panel, while the processor is a Snapdragon 800 running at 2.3GHz, with 2GB of RAM in support and a slightly smaller 2800mAh battery. That's still a specification not to be sneezed at.
The Oppo Find 7 will go on sale in China tomorrow, but the rest of the world will have to wait until mid-April to even pre-order both the full-fat Find 7 and the semi-skimmed Find 7a.
In terms of prices, we're talking $599 (£360) and $499 (£300) respectively, which isn't half bad considering what's on offer. All told it's a package that would probably set all kinds of sales records in Western markets if a household name like Samsung was on the front.
Still, if Oppo carries on like this it surely won't be long before it has a sizeable fanbase of its own on the global stage.