Camera phones seem to be the flavour of the month right now, and fresh from the arrival of the Samsung Galaxy S4 Zoom and Nokia Lumia 1020 it seems there's another choice on the way for photography-loving smartphone users.
It comes from China's Oppo – a name we're hearing a lot about these days – and is called the N-Lens. Only it's not just a single device apparently but a whole series of products.
After a few wafted whispers of Oppo's plans emerged earlier in the month, Engadget has weighed in to confirm Oppo's photographic ambitions are indeed real, saying an unnamed company representative reckons the N-Lens devices will be the “most important flagship series for Oppo going forward”.
A bold claim, but sadly one that Engadget's source failed to elaborated on. From the rumours earlier in the month, however, we can expect a high megapixel count and a focus on strong low-light photography.
That still isn't much to go on, but if Oppo's confident who are we to argue?
The bigger question is can it get anywhere taking on both the current and former leading mobile phone firms on the planet on turf they've already had plenty of time to mark as their own? It certainly won't be easy.