Orange has probably been the most consistently successful of all the UK networks with its line of own-brand smartphones, so it's decided to take the obvious next-step and release an Orange tablet.
It's called the Orange Tahiti – in line with the globetrotting naming convention it uses for its range of phones – and delivers a decent helping of Android Gingerbread 3G tablet action to tempt tablet first-timers.
Based on the Huawei MediaPad, the Tahiti is a 7in slate – they really are back in fashion now, it seems – and offers a lightweight 390g chassis and a respectively slim 10.5mm waistline.
It's powered by a dual-core 1.2GHz Qualcomm processor together with 512MB of RAM, 8GB of on-board storage and a 5-megapixel camera.
“The Tahiti is a stylish, lightweight device with a great quality screen, which we believe really does offer great value innovation and will help customers to get the most out of their multimedia content whilst on the go,” says Everything Everywhere exec Paul Jevons in a classic case of well-he-would-say-that-wouldn't-he PR bluster.
Orange is pricing the Tahiti at £69 up front and then £25 per month over two years, a deal that'll give you 1GB of anytime data per month, plus 1GB of quite-time data and unlimited Wi-Fi access.
That's a total cost of ownership of £669, which makes the Tahiti far from a budget device, and we'll be interested to say how it gets on. It's available country-wide as we speak.