Everything Everywhere pairs with MasterCard for NFC action

Everything Everywhere pairs with MasterCard for NFC actionRemember last summer we were saying that Everything Everywhere had teamed up with Vodafone and O2, in the hope of rolling out some sort of NFC-flavoured colossus?

Well, Everything Everwhere has only gone and said “Balls to that” (not literally) and run off with MasterCard.

The aforementioned joint venture was named “Project Oscar”, but O2 and Vodafone have been well and truly dumped.

Everything Everywhere already p’d off its rivals last week when it got the go ahead for LTE from September this year, without having to wait for Ofcom’s 4G auction like everyone else.

The “wave and pay” service from Everything Everywhere and MasterCard will initially allow customers to pay for junk with their mobiles at 100,000 retailers, and eventually allow users to send each other money.

MasterCard’s Marion King purrs: “Our vision is of a world beyond cash and the phone is a key tool to driving this step-change. As the sophistication of smartphones continues to evolve, and the mobile payments ecosystem starts to open up, I believe that people will use their mobile phones in lieu of a traditional wallet and start making higher-end purchases, such as white goods or even cars, all through their phones.”

Wow, “a world beyond cash”. That sounds like Jan’s worst nightmare.

Is it just us, or is the UK really not interested in NFC? Meh.

via: The Telegraph

Read more about: OrangeT-mobileVodafoneO2

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3 comments

matt101101 / MOD  Aug. 28, 2012 at 14:05

I really don't trust payment via NFC (everything else NFC does just seems entirely pointless and gimmicky, to me).

Pondlife  Aug. 28, 2012 at 14:12

I think the uk could get into this, my mums almost delight in realising (just last week) that she didn't need to get her oyster card out of her bag to use it made me rethink it's potential to do better than I'd hoped.

JanSt / MOD  Aug. 28, 2012 at 17:22

I really don't trust payment via NFC (everything else NFC does just seems entirely pointless and gimmicky, to me).

+1

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