We still can't stand the name, but Panasonic has used Mobile World Congress to unveil its second Eluga-branded handset – this time with a beastly 5in screen.
It's called the Eluga Power – or the ELUGA power as Panasonic's press release annoyingly insists on calling it – and it super-sizes not only the recently announced Eluga's 4.3in display, but a good few other specs too.
First of all, the Eluga's 1GHz dual-core processor, which struck us as being a little underpowered, has made way for a 1.5GHz alternative, though it's still “just” dual-core. And it'll certainly need that extra power to control that 5in 720p LCD.
Incidentally, we've seen the likes of Sony (Reality Display), Samsung (Super AMOLED) and Apple (Retina Display) make names for themselves with their mobile screen technologies, and given Panasonic's prowess in the HD TV market, we'll be interested to see how its screens line up next to its rivals – and whether it attempts to create a proprietary standard defining the quality of its panels.
Moving on, the larger screen and larger battery (1800mAh versus the Eluga's 1150mAh) means the Eluga Power is larger and heavier overall than the Eluga, but still delivers a respectable 9.6mm waistline and an overall weight of 133g – 30g more than its little brother.
Other specs are a direct match, including NFC support, an 8-megapixel camera, 1080p video recording and IP57 water and dust-proofing – though one key difference is that the Eluga Power has been announced with Android 4.0 Ice Cream Sandwich on board from launch, versus the Gingerbread you'll be stuck with for a little while on the plain Eluga.
Returning to the battery for a second, the Eluga Power comes with a super-fast charging feature (maybe the inspiration for its name) which Panasonic says will charge the handset to halfway in just 30 minutes – smoke and mirrors nowhere to be seen, no doubt.
So far Panasonic hasn't mentioned anything about price or release date, but given that the Eluga is expected to land around June, we'd imagine it'll be a similar story here too.
And just to remind you (once more, and with feeling): Eluga stands for "ELegant, User-orientated GatewAy".