Panasonic did a good job of talking up its big assault on the European smartphone market last year, but let's face it – the arrival of the Eluga hasn't exactly changed the world, has it?
Clearly not, but maybe it's the bigger screened Eluga Power that'll bully its Android stablemates and blow us away with its blinding Eluganess. Sadly, it looks like we won't be finding out for a while yet, with the big-boned Panny only now expected to land in Q3.
Both the base Eluga dL1 and the Eluga Power were on hand at Mobile World Congress in February, but while the dL1 has since appeared in the wild, we're still waiting for the chance to get our hands in the Power.
And the wait isn't going to end anytime soon, either, according to online mobile retailer Clove. The site originally had the Eluga Power pencilled in to hit the High Street before mid-year, but has now shifted that to Q3, though we haven't yet heard exactly why.
It's a shame, really, as it actually sounds quite impressive, especially considering Panasonic's limited mobile pedigree outside of Japan. The 1.5GHz Snapdragon S4 processor isn't short of power, while the 5in 720p display should showcase Panasonic's LCD prowess nicely.
Throw in an 8-megapixel camera, IP57 water resistance (which seems to have become an important feature recently for whatever reason), plus Android 4.0 Ice Cream Sandwich, and you have a strong foundation for success.
Where Panasonic's inexperience has shown through, however, is in its decision to announce in February a device that would only go on sale in the second half of the year. In a climate where that sort of lead-in time is now seen as unacceptable, it's a fairly big disappointment.
Especially since it moves the Eluga Power's launch right into the iPhone 5 launch timeframe, and that's a battle for minds and hearts that's only ever going to have one winner...