We've been hearing a fair bit of talk lately of a Panasonic smartphone winging its way to the West, and now we've finally been given some details of what Panny has in mind.
And it certainly doesn't look like it's messing about, with a 4.3in OLED qHD display, full NFC capability and a ruggedised chassis just a few of the specs to look forward to.
Of course, it's just as well, as competition in the mobile market is so fierce these days that anyone looking to make an impact needs to have something fairly special up its sleeves.
Only time will tell just how special Panasonic's standard-bearer really is, but it certainly looks the business with its “ultra-slim D-shaped” design, slim bezel and brushed metal back. It'll be waterproof and dustproof too.
That's all we have to go on for the moment, and things may yet be subject to change as Panasonic says this is just a reference model from which the rest of its Android lineup will spring.
The company is aiming to sell 1.5 million units in Europe next year, a total it hopes will rise to around 9 million by 2016. It's a decidedly modest target if you consider Apple reckons it'll shift 30 million iPhones in just the last three months of this year.