Panasonic scrapping European smartphone plans claim insiders

Panasonic scrapping European smartphone plans claim insidersTwas nigh on a year ago now that Panasonic announced its big plans for a global smartphone assault – I remember because it involved me coming clean over having owned a Panasonic X300.

Well, a year down the line and the European smartphone market remains decidedly unconquered, and the latest rumours suggest the Japanese firm's international phone division is about to be axed altogether.

And not for the first time either. The first withdrawal came back in 2005, an age ago really when you consider the kind of devices that were doing the rounds back then (such as the X300).

This time around and Panasonic's hopes were centred around an Android-powered device called Eluga (which may just have been the problem in the first place, but that's just me).

In truth, the Eluga and the Eluga Power made a perfectly decent impression when they showed up at Mobile World Congress. But when the strugglers in the smartphone world of 2012 include the likes of Nokia, HTC and BlackBerry, that isn't really enough.

We still haven't seen the Eluga officially launched in the UK, and it seems we never will.

Speaking to Reuters, a couple of unnamed sources have intimated that new boss Kazuhiro Tsuga plans to cut Panasonic's money-losing or barely profitable businesses to finance a restructuring plan, and that the international mobile business is ripe for the cull.

Panasonic's ambitious plan was to sell 1.5 million smartphones in Europe this business year, with a longer-term target of 9 million non-Japanese sales by March 2016 having been mentioned.

Both targets, the sources said, were now seen as unachievable.

Read more about: AndroidPanasonic Eluga Power

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6 comments

Pondlife  Oct. 26, 2012 at 21:46

Well if you don't launch a product it's a bit hard to sell any...

SpeedyG  Oct. 27, 2012 at 04:13

And the World keeps spinning...

Anyone else except Lewis fancy a new iPhone 5 yet? :)

Pondlife  Oct. 27, 2012 at 09:29

Meh

JanSt / MOD  Oct. 27, 2012 at 09:48

And the World keeps spinning...

Anyone else except Lewis fancy a new iPhone 5 yet? :)


I wouldn't mind a 'play' with one. Buying one? Nope.Mind you: I wouldn't have parted with money for anything launched these past 6 months. We've reached an innovation plateau, methinks. More-bigger/more-speedier can't camouflage the increased sameness...

Maybe I'm just bored by smartphones?

Pondlife  Oct. 27, 2012 at 10:29

Maybe, but seems fairly common amongst us here. That to get a top end phone it has to be huge doesn't help. Did you see about webos lg tv box rumours

JanSt / MOD  Oct. 27, 2012 at 11:06

Maybe, but seems fairly common amongst us here. That to get a top end phone it has to be huge doesn't help. Did you see about webos lg tv box rumours

No, not paying much attention to LG :p But will check it out.

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