We've been waiting most of the year now for the Panasonic Eluga and Eluga Power to hit the UK – and now it seems they might not be coming after all.
The company's big 2012 European assault has so far seen the Eluga only make it as far as Germany and Italy, and the company says it “does currently not have any plans to change this”.
Now at this point a fair few of you are no doubt thinking “who cares?”, and that's fair enough – even the most rabid of Panasonic fans (however many there actually are) couldn't realistically have been expecting the entire country to fall into the clutches of Eluga Fever – and there's bound to be some kind of vaccine out there to protect us if it does happen.
The point is more to do with the increasingly thin wedge everyone except Apple and Samsung (and even they themselves, to a degree) are having to get by on. With Microsoft, Huawei and ZTE fighting fiercely to build market share, the likes of LG, Motorola and Sony battling to maintain it and RIM, Nokia and increasingly HTC in quite a lot of trouble, even a company the size of Panasonic has next to no chance of making an impression.
And it realises it too. According to The Times (paywall only, m'afriad), Panasonic is reassessing its earlier gung-ho optimism for taking up the battle in such a fiercely competitive smartphone market, and could decide to backtrack again without us ever seeing the Eluga and Eluga Power at all.
What would we be missing? A 5in 720p (Eluga Power) or 4.3in (Eluga) OLED display, a dual-core Snapdragon S4 processor running at 1.5GHz, an 8-megapixel camera, some serious water- and dust-proofing credentials and Android Ice Cream Sandwich are the highlights – all of which made for a tasty treat at Mobile World Congress in February, but is far less of a big deal now.