Panasonic's Big Idea: smartphones, running Android

Panasonic's Big Idea: smartphones, running AndroidRight, hands up who's ever owned a Panasonic mobile phone? No? As it happens I spent some time in the company of the spectacularly chunky Panasonic X300 a few years ago, a phone that had a rather random flip-out display like on a pistol-grip camcorders.

Well, the good news is that you too might one day be able to tell a story like that, as indications are that Panny is thinking of going global again, this time with the power of Android coursing through its veins.

Of course, you'd be forgiven for thinking Panasonic had never even dabbled a toe in the stormy waters of the mobile phone market, such was the unremarkable impact its various offerings had a few years ago.

But this year the company boldly jumped on board the Android bandwagon over in Japan, promising to “catch up quickly” despite having arrived so late to the party.

And now it looks like Panasonic may be getting ready to give the world stage another go too. The company is apparently sniffing around for a marketing agency to help promote its international operations. According to PR Week, Panasonic is eyeing the UK and five other European markets, though that's pretty much all we have to go on thus far.

The question is: is there room for yet another Android phone brand on the market? My instinct would be no, but then again my instinct also brought me face to face with the Panasonic X300, so it's clearly not worth a whole lot.

Read more about: Android

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darkspark88  Nov. 18, 2011 at 21:11

It's a crazy idea. Like trying to enter the LCD monitor/tv market.

JanSt / MOD  Nov. 19, 2011 at 09:23

Panasonic is Japan's number 2 phonemaker. There first Symbian phone came out in 2004 and had some nifty, then new features. Why should it be odd for Panasonic to jump the Android bandwagon when,eg, the only Android tabs that sell well are unofficial chinese no-names?

Crazy would be Nokia making a Windows device...


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