An estimated 20 million phablets are thought to have shipped last year, but if you thought the whole bigger-than-a-phone-but-not-quite-a-tablet thing was merely a fad, think again.
We’re told that phablet shipments will rise to a whopping 120 million annually by space year 2018AD. Heck, that's just four years from now.
That’s the word according to Juniper Research, which categorises a phablet as a smartphone with a display at 5.6in or above.
Oddly, in the interest of sensationalism, I would’ve expected them to include devices at 5.5in; that would’ve been acceptable, surely?
Anyway, Juniper reckons the phablet market will grow “from both ends of the price spectrum”, with sales expected to flourish in South Korea (gamers) and China (content streamers).
Juniper scores exactly this many brownie points: ZERO, for predicting that Android phablets will be dominated by Samsung’s Galaxy Note series, while Nokia Lumia will rule the Windows Phone phablet roost.
Of course, Apple is tipped to launch a couple of new iPhone models this year, both bigger than four inches, and the larger of the two possibly falling under Juniper’s phablet definition at 5.7in.
Phablets still seem to be hugely divisive, with some users vowing never to return to small-screened ways, while naysayers are hungry for pocket-friendly devices with high-end specs (like the Sony Xperia Z1 Compact).
Let us know how you feel below.