Phil the Schill takes a pop at 'fragmented' Android and out-of-date Galaxy S IV

Phil the Schill takes a pop at 'fragmented' Android and out-of-date Galaxy S IVTiming is everything. Senior Apple execs like marketing boss and VP Phil Schiller have called Android fragmented before, and certainly are no stranger to criticising Samsung.

But on the eve of the launch of the Samsung Galaxy S IV the broadside suggests Apple is feeling the heat ahead of a product that's likely to cement Samsung's title as the maker of the world's best smartphone.

Disagree with that if you will – you certainly won't be alone. Schiller, for instance – who launched Apple's iPhone 3GS while former CEO Steve Jobs was on medical leave of absence a couple of years ago – is clearly not a fan of Samsung's finest, or the operating system it runs.

“With their own data, only 16 percent of Android users are on year-old version of the operating system,” Schiller said in a Reuters interview published yesterday. “Over 50 percent are still on software that is two years old. A really big difference.”

Warming to his task, Schiller pointed to the Galaxy S IV is the ultimate child of this fragmentation.

“And that extends to the news we are hearing this week that the Samsung Galaxy S4 is being rumoured to ship with an OS that is nearly a year old. Customers will have to wait to get an update.”

Schiller added that more than half of iOS users were on the latest version of the OS, far greater than the figures for Android.

Not only that, though, but he said iPhone users actually use their phones more than people who own Android devices, and that Apple's research suggests four times as many consumers are switching to iOS from Android than are going the other way.

“At Apple we know that it's not just enough to have products pumped out in large numbers,” he added. “You have to love and use them. There is a lot of data showing a big disparity there.”

If all that is true, Apple has nothing to worry about from the Galaxy S IV. Wonder if Schiller will be watching tonight.

Read more about: AndroidiOSApple iPhone 5Samsung Galaxy S4

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Pondlife  Mar. 14, 2013 at 10:44

Do other industries feel the need for such childishness, does the marketing boss at Ford have to come out the day before a GM launch and go all their cars smell of wee?

mightyforest  Mar. 14, 2013 at 11:04

love it

JanSt / MOD  Mar. 14, 2013 at 11:20

Do other industries feel the need for such childishness, does the marketing boss at Ford have to come out the day before a GM launch and go all their cars smell of wee?

Agree. but then there are people who think Jeremy Clarkson is a real human being.

And considering that iOS 6.1.2 looks, to the casual consumers, pretty much like whatever the iPhone 3GS shipped with ....ah, well.

The problem is that he could have said it all differently, and he could have added a few bits - he might have sounded less ridiculous. But ideally he should have shut up. He should know
that it's pointless.

Having said that,
your comparison to other product launches is sadly limping. There is something very very unique about smartphone "journalism" imho... it's not so obvious here in old Europe (although, boy... there are some clunkers, too). The US tech-blog's are so self-important at times, it's ridiculous. At the same time they often display the same fanboyisms as the least informed of all Carphone Warehouse part-time salespeople. When recently CNET caused their little 'uproar' over creative, ahem, editing and undue influence from sponsors - with threats of resignations etc, you could have been fooled into believing they are Wikileaks, Ellsberg, Chomsky, Gandhi and Bradley Manning all rolled into one.... YOU ARE NOT FIGHTING evil! You are not Nobel material.
THAT is the problem!
We may not always be the most up-to-date here on Mobot; we may not have first pickings or be RIGHT all the time; but by gawd, at least we don't act as if every gadget launch is a new stepping stone towards a new, better Geneva Convention!

When you read certain, cough, established blogs in this arena, you can understand how some folks can struggle to talk in a manner that is 'appropriate'. I have no idea who Schiller is in real life. **** or nice next door kinda dude... who cares.
Schmidt, Elop etc etc etc they all sound as idiotic. Why? Because they aren't auditioning for Newsnight. Not even X-Factor. They design stuff that is, at best, enjoyable; but always 95% unnecessary! And they know it....

Jobs probably picked a bad time when he said it (if he said it), but his "it's only a phone" slip didn't come out of nowhere...

loofer  Mar. 14, 2013 at 12:00

When you resort to attacking your competitor like that then it's a sign that you are probably feeling threatened.
I don't think Apple can dismiss Samsung as being a small player anymore. They are selling in huge numbers and have encroached into their premium segment. With ZTE and Huawei looking to do the same.
But we don't know the full story. I've not read the interview manuscript, chances are it may have been a loaded to question to try and get this response.

We can all admit that neither of the last few iterations of the Apple/Samsung line have been great leaps. It's just more of the same. Updated specs.
It's just about market share now.

Even if existing iPhone 3GS/4/4S don't upgrade, as long as Apple can continue to give them the latest OS then they will at least retain some revenue source through iTunes/App Store

Google is the winner, regardless of whether you opt for the Sony, Samsung or HTC... they've got you.

JanSt / MOD  Mar. 14, 2013 at 12:28

True, and yet untrue, alao.
This 2-party bullsh*t is classic media idiocy. Times vs Independent, Beatles vs Stones, Beavis vs Butthead...

Apple make a "handful" of products, all tightly closed and tied to their content shop. No alliance talk, no happy family... Android IS Google trying to achieve the same and then some, they utilise dozens and dozens of OEMs, churning out in excess of 1,800 unique devices...

IT IS pointless to compare the two beyond whatever aspect of their products floats your boat.

What does it MEAN that Justin Bieber "ownz" Twitter? What?

I really do not understand how clever people can be drawn into this false paradigm... This fake black vs white, left vs right, apples vs oranges. Such a waste of grey matter...
Meanwhile 60-80% of "ordinary" users don't know what phone model they use, whether Android is a brand or an OS and what on earth is an OS, anyway?

Enjoy what you can. Why does it matter what logo? Let the vampiric shareholder elite, the bankers and "analysts" play their stupid make-belief games... One way or another they rob us all blind. And people wear the biggest thief's colour with extra special pride? Pah...

I see no joy in that. I see 50 shades of buyers' guilt and overcompensation.

loofer  Mar. 15, 2013 at 11:03

and now HTC goes for a low blow #theNextBigFlop

JanSt / MOD  Mar. 15, 2013 at 11:05



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