Hey everyone! Guess what? Remember the seemingly never-ending patent dispute between Samsung and Apple in the US? The one in which Apple was initially awarded $1 billion in damages? It’s back!
Specifically, we’re back in court trying to determine exactly how much Samsung should pay in damages, since the original figure was deemed to be, well, a tad high. Apple is demanding $380 million, while the South Koreans are coming in low at $52 million.
In the first of presumably many chapters, here we’re listening to Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing. He reckons Samsung’s blatant copycat antics have led people to question Apple’s position as an innovator.
“It weakens the view that the world has for Apple,” says Schiller. The release of products so close in design to the iPhone and iPad has led consumers to “question our innovation and design skills in a way that people never used to.”
Amusingly, Samsung attorney Bill Price demanded of Schiller: “Apple doesn’t own a patent on a product being beautiful or sexy. Isn’t that correct?”
Then, holding up a Samung Galaxy tablet, he suggested: “Apple doesn’t own the right to preclude the design of this hardware.”
“I don’t know which Samsung devices are allowed to copy our devices and which ones aren’t,” replied Schiller, adding that the tablet “looks like an iPad.”
Citing an email communication between Apple executives, Price proposed that the iPad mini was rolled out in response to praise for the 7in Samsung Galaxy Tab, though Schiller insisted it was the result of an internal engineering experiment with the aim of cramming all the goodness of the full-size iPad into a smaller device.
Inevitably, we’ll have more on this in the coming weeks. Good times.